I'm all s's
shield laws
ARPAnet, advanced research projects agency
ad strategy that associates a product with a well know person
famous person testimony
type of radio and sound transmission that the volume or height or radio waves
AM
hidden or disguised print and visual messages seducing people to buy products
subliminal advertising
theater operators had to accept marginal films in order to get good ones
block booking
research method using small group discussions with six to twelve people
focus group
situation in which a journalist stands to benefit personally from the story produced
conflict of interest
ad strategy encouraging people to maintain or elevate their social status
snob-appeal approach
smaller ad agencies that devote their talents to select clients
boutique agencies
term for PR agents that refers to them being a barrier between clients and the press
Flack
name for news reports that haunt out and report corruption
investigate reporting
tv equivalent of a quote in newspapers
sound bite
amos and andy
games that allow players to feel like they are actually holding weapons
first person shooter fps
Ad and PR strategy that aims to manipulate public opinion to gain support of an issue
propaganda
in law, spoken language that defames a person's character
slander
music business talent scouts who discover and manage performers
A&R, artists and repertoire agents
type of radio and sound transmission that offers less static and greater fidelity
FM
the end of a copyright period for a work when the public can access for free
public domain