Previous Chapters
He said "Effective Marketing Makes Selling Unnecessary"
Who is Peter Drucker
ALL Activities involved in selling products or services directly to consumers for personal use
What is Retailing
Promoting a product through a non personal paid for presentation
What is Advertising
Products that give High Immediate Satisfaction, but also provide high long term benefits
What are desirable products (pleasing products like smokes give satisfaction but not long term benefits)
Product, Place, Promotion.....the missing P
What is Price
A store that carries narrow or very few product lines, with a deep assortment
What are specialty stores
Evaluating advertising effectiveness, setting advertising objectives, setting the advertising budget....
What is developing an advertising program, or parts of an advertising program
Choosing not to Buy a Product offered for sale
What is a Traditional Buyers Right
money and a need
What is a want (or demand)
McDonalds, Jiffy Lube, Subway
What are examples of Franchises
An advertising objective during the maturity or decline stage of a product
What is remind
An acquired company becomes more efficient
What is a benefit to society when a company is acquired by another company
A statement of the organizations purpose and goals
What is a mission statement
Until the 1950's they were the main form of retail store clusters
What are Central Business Districts
Written materials regarding the operations and financial condition of a company used to influence markets
What are annual reports
I didn't plan on or want to buy life insurance last night but the salesman was so persistent and pushy...
What is High Pressure Selling
Things that New technologies lead to...
What are new markets, products or opportunities
Targeting Marketing, product lines, manufacturing schedules, advertising, of these ONE of them is Not a Marketing Decision
What are Manufacturing Schedules
Events, videos, brand stories, out of the company's control, but to its benefit
What is Public Relations
This type of Marketing not only meets the present needs of consumers and businesses but helps to preserve the ability for future generations to meet their needs
What is Sustainable Marketing