Dig
What is the purpose of a brand style guide?
To keep complete uniformity in style and formatting wherever the brand is used
What does Costco base its USP on?
Price first, service second
A type of advertising involves reacting and/or responding quickly to something that is in the process of happening.
real time marketing / advertising
Which is one of the go-to sites for people who want to see what kind of reviews a business has.
Yelp, Google Business, TripAdvisor
Which terms describe customers who have a long-standing relationship with a company?
Invested or Regular
Which of the following is not an example of interruption marketing?
Banner Ads, Loyalty Cards, Billboards or Radio Ads
Loyalty Cards
.eu and .asia are examples of what type of domain?
country code Top Level Domain
One social media marketing shouldn’t be a priority for small businesses: true or false?
FALSE :)
What is a 'relevant' goal?
A goal that is linked to the company's established philosophy, vision, and personality.
What is B2B?
Businesses selling products or services to other businesses (or companies selling to other companies)
SEO enables the search engines to better identify websites that are relevant to user searches, using what?
Keywords
Canada’s anti-spam legislation is known as
CASL
What do companies use CRM for?
To manage interactions with their customers
A customer goes to the grocery store and sees two brands of orange juice on the shelf. One brand is Tropicana. The second brand is the generic one sold at this grocery store. If the customer has tried neither brand, but is affected by brand awareness, which one is he likely to choose?
Tropicana
The downside of PPC is that it can result in poor what if structured improperly.
conversions
Rent and loan payments are examples of a company’s....
fixed expenses
An effective marketing email's preheader text should be no longer than:
75 characters
Gender, age, and language are all factors that go into defining a target market. These factors are often referred to as
demographics
Which is the social media channel designed to help people make professional connections.
Linked In
____ refers to efforts a company makes to reconnect with website visitors who have viewed its web pages, but have not made a purchase yet.
remarketing