#1, 3, 5, 7 & 8
#9, 10, 2, 4 & 6
#8, 9, 10, 52 & 54
#60, 65, 70, 75 & 60
#65, 75, 70, 50 & 66
100
Customers who seem to disagree, question, or look for error in almost everything and everybody are __________ customers.
What is argumentative
100
To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans
What is in a proactive and systematic manner
100
A good way for salespersons to prevent customer complaints is by
What is accurately determining each customer's needs
100
Which of the following statements is true regarding sports marketing:
What is The distribution of licensed sports apparel is an effective way to create team and brand awareness.
100
Sports marketers have an advantage over all other types of licensors in the international marketplace because
What is sports are universally appealing.
200
"I'd like to have that in writing before I give you my money," best describes the ________ customer.
What is suspicious
200
Sporting-goods businesses often gather marketing information to
What is identify trends
200
To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans
What is in a proactive and systematic manner
200
Sports marketers have an advantage over all other types of licensors in the international marketplace because
What is sports are universally appealing.
200
Which of the following is an example of online advertising:
What is Sponsoring a web site
300
The action taken by the salesperson in handling customer complaints should be based on the
What is solutions available within the business's policies
300
"I think I'll wait until Saturday to buy this DVD," is a statement that best characterizes the _______ customer.
What is slow/methodical
300
Sporting-goods businesses often gather marketing information to
What is identify trends
300
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
What is provides exclusivity and has potential to maximize exposure.
300
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
What is provides exclusivity and has potential to maximize exposure.
400
The hostess received Mrs. Jones's reservation request for eight people very pleasantly, but she also stated, "The restaurant will only provide one check for parties of eight or more." Mrs. Jones was dissatisfied with this answer. The major area of this customer's complaint concerns the restaurant's
What is policy
400
Making the customer feel important and in charge is a good way to handle which type of difficult customer?
What is domineering/superior
400
The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact.
What is fiscal
400
Which of the following is an example of online advertising:
What is Sponsoring a web site
400
A unique characteristic of the sport industry is that it seeks to attract markets that
What is include spectators and participants
500
A good way for salespersons to prevent customer complaints is by
What is accurately determining each customer's needs
500
What should you do to determine whether a customer's complaint is justified?
What is investigate the problem
500
A baseball game broadcast on the radio is an example of
What is sport media.
500
Which of the following statements is true regarding sports marketing:
What is The distribution of licensed sports apparel is an effective way to create team and brand awareness.
500
Which of the following is an example of a celebrity endorsing an event simply by being associated with it:
What is Attending a grand opening
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