Market Segmentation
Age, ethnicity, and education are classified under this market segment
Demographic
a bag of chips
Convenience
A poster explaining the benefits of a sports drink
Advertising
Sony gives consumers a second controller and game for a lesser cost when purchasing a new PS5
Bundle Pricing
Kellogg's
Producer
Likes and dislikes are explored in this segment
Psychographic
a dishwasher
Shopping
A coupon giving 30% off
Sales Promotion
Buy 2 Get 1 Free!
Promotional Pricing
Costco
Wholesaler
Demographic Segmentation
A diamond ring
Specialty
Makeup counters at Macy's demonstrating the products
Personal Selling
Fashion designers sell their Fall line for $200 a garment knowing full well that most people won't buy until it's much cheaper.
Price Skimming
Best Buy
Retailer
Location, Location, Location! important to this form of Market Segmentation
Geographic
Life Insurance
Unsought
A news story releases about how a local restaurant fed the homeless
Public Relations
Ford produces a new line of cars starting at nearly $8,000 less than its competitor. But in due time they will start to hike up the price.
Penetration Pricing
A local coffee shop
Producer
Decisions, decisions... buying motives and different actions are sorted here
Behavioral Segmentation
A used car
Shopping
Catchy radio jingle talking about Toyotathon
Advertising
A new gym opens up and offers the first month of membership for free if you sign up NOW!
Promotion Pricing
Amazon
Retail