Digital world
emoticons :)
An important nonverbal cue in computer-mediated communication. Can help translate mood & meaning of the message.
Digital Divide
Refers to the gap between people with effective access to digital and information technology and those with very limited or no access at all
Self-discrepancy theory
Higgins: Actual self, Ideal self, Ought self
Stereotype Priming
Anti-smoking: yellow teeth and poor health vs. good health and attractive features.
Self-efficacy
Your belief in your ability to create and maintain a behavioral change. Building self-efficacy can lead to positive health behaviors.
Absent Presence
The phenomenon that occurs when cell phone users are physically present, but their mind is engaged elsewhere
Hyperpersonal relationships
computer-mediated communication relationships that are more intimate than romantic relationships or friendships would be if the two partners were physically together. Due to excessively positive and idealized image we create online
Self-presentation theory
We present ourselves differently depending on who we are around or what online groups we may be posting to.
Media images of underweight models affect audience member’s dissatisfaction with their own bodies. Can also happen with media characters
Lobes of the brain
Occipital
Temporal
Parietal
Frontal
Why do we talk back to Siri, Alexa, and Google?
Social Presence Theory: the degree to which a person or computer/robot/AI is perceived as a “real person” in mediated communication. Explains why we talk back to Siri, Alexa, Google. Chatbots.
Effects of Blues Clues on children
Improved school readiness, higher-order cognitive skills in children, ability to correctly solve riddles higher than non-viewers
Eudaimonia
an entertainment experience that pursues meaningfulness, connectedness, and well-being over simple enjoyment
Gender-Schema theory
children actively construct mental representations about defining factors of male and female roles by observing the culture in which they live
Lasswell’s functions of media
VR Barriers to Adoption
high cost of equipment, high cost and time involved in creating content, and few locations available to experience it.
Video Deficit
emerges around 14-15 months of age; young children are unable to connect screened content with reality. They can watch it but they don't know how to connect it with the real world. So, they’re not learning from media.
Four Models of Uses and Gratifications
Transactional model, expectancy model, gratification-seeking model, uses & dependency model
Black models in advertising
Magazine readers didn’t respond negatively to back models.
Portrayals of the black community are getting better in advertising, particularly for Black women in fashion magazines. However, Black women tend to exhibit Eurocentric rather than Afrocentric features and Black men tend to assume unemployed or athletic roles
Flow
Getting lost in an activity that balances your skills with an appropriate level of challenge. Doesn't require a narrative.
SIP thoery
Walther. SIP disagrees with thought that lack of cues makes CMC less useful, claims users can adapt to the restricted medium and develop close relationships.
CMC communicators use any cue systems available to form relationships, given time these relationships will be just as strong as F2F relationships
Affective disposition theory
Viewers take emotional sides with media characters. Doing so triggers anticipatory emotional reactions to the unfolding narrative. This interaction can result in enjoyment. We analyze characters and their behavior and decide if we like them, are indifferent to them, or hate them. Once we like a character, we feel for them. We want to see good things happen to characters we like and bad things happen to characters we hate.
Accessibility principle
people will retrieve that small subset of information from whatever comes to mind most readily
Thin Ideal internalization
a process by which media pressures one to internalize the thin-ideal as something to aspire to and judge oneself against.
Eating disorders are predominantly a female problem, have increased as a mirror of the thin ideal in media. Digital retouching blurred the distinction between fantasy & fact.
Assumptions of psychophysiology
The embodied mind, the work of the brain and the body occur over time, the body supports the body - not just the brain, physiology is affected by physical, bilogical, environmental, systemic, mental, emotional factors, Interactive