1.0
A company pays a fee to a team or an event for the right to affiliate or (attach) itself with that team or event
What is Sponsorship?
This type of research includes Mail, Internet, Phone, and Interview
What is Primary Research?
Segmenting Age, Gender, Income, Ethnic Background, Education, & Occupation
What is Demographics?
Is unique to each individual customer because the benefits of purchasing the product are based on that individual's perceptions
What is Value?
Describes an actual part of a product or service
What is a Feature?
How that business wants to be perceived by consumers
What is Brand Identity?
Used when the problem is not well-defined
What is Exploratory Research?
Segmenting Values, Attitudes, and Lifestyles
What is Psychographics?
The process of stating the value of a product
What is Pricing?
Describes how a product or service will directly offer a user a solution
What is a Benefit?
A company pays an athlete or team to promote by wearing or using them and by appearing in the company's advertisements
What is an Endorsement?
It is a data resource that provides personal information about the customer, as well as an itemized statement of money owed for the purchase of goods or services
What is a Sales Invoice?
Segmenting based on the location of where people live
What are Geographics?
_______ and ________ Benefits
What is Tangible and Intangible?
A customer or potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
What is a Market?
An organization or company that owns the trademarked property
What is Licensor?
Data that is collected from other sources
What is Secondary Research?
Segmenting usage rate and benefits sought by the customer
What is Behavioral
Product, Price, Place, and Promotion is the...
What is Marketing Mix?
Remind, Inform, And Persuade
What is The Role of Promotion?
Names, Logos, & Slogans are examples of...
What is Trademarked Property?
Information gathered from within the organization
What is Internal data?
A group of customers the business seeks to attract
What is a Target Market?
The expenses that stay the same no matter how much of the product is being produced
What are Fixed Costs?
Divides markets and primarily notices categories or specific groups with common interests
What is Market Segmentation?