It's
Good
To
Be
Finished
100
Payment to ensure a product will be placed prominently upon a store shelf.
What is a slotting fee?
100
A radio talk, used by FDR, to promote his administration policies.
What is a fireside chat?
100
Archie The Transformers The Punisher
What is a comic book?
100
Describe three ways in which magazines provide the best possible medium for advertisers.
They draw an attractive audience. They draw an audience that is loyal to the magazine's brand. They provide an environment conducive to the sale of the advertiser's products at an efficient price.
100
Describe the role of a film's production firm.
Come up with story ideas, find scriptwriters, hire appropriate personnel to make the movie, and make sure that the work is carried out on time and within budget.
200
A division of a recording firm.
What is a label?
200
Rules established by the Justice Department to prohibit the three major networks from owning most of the programming they aired.
What are the fin-syn rules?
200
The Journal of Communication The Gettysburg Review The Harvard Lampoon
What is a literary review or academic journal?
200
Prior to the phonograph, in what two forums would audiences be able to listen to popular music?
Vaudeville shows, minstrel shows, or concerts.
200
Describe the role of a film's distribution firm.
Responsible for finding theaters in which to show the movies around the world and for promoting films to the public.
300
Strategic placement of songs, jingles, ads, and promotions to keep a listener "tuned in."
What is a format clock?
300
A habit which describes a person's use of radio.
What is a listening pattern?
300
AutoTrader The Engineer Home Accents Today
What is a business-to-business (B2B) or trade magazine?
300
What are the three purposes of a PR firm?
External relations express the company's perspective to a variety of entities outside the organization. Internal relations represent the "voice" of the company to employees, unions, and shareholders. Media relations handles inquiries from journalists, coordinates interviews, and instructs personnel on how to act in front of the camera.
300
How do advertisers market to video gamers?
They create custom games or embed ads within the games themselves.
400
A device which converts analog into digital form.
What is a modem?
400
Money paid to radio personnel to ensure they will devote airtime to particular recordings.
What is a payola?
400
Flock Talk from the First Central Baptist Church Chip Chat from Frito Lay The School Buzz from Rohrer Transportation Services
What is a newsletter?
400
NBC, CBS, ABC, and FOX are commonly known as this.
What is the Big Four?
400
After a movie leaves the theater, it can find a variety of these so called exhibition points, such as pay-per-view cable channels, DVDs, or airline flights.
What are windows?
500
Competing messages found virtually everywhere at every moment of the day.
What is ad clutter?
500
The first device used to record and playback sound.
What is the phonograph?
500
Time Cosmopolitan Vanity Fair
What is a consumer magazine?
500
By 1955, records playing at this speed had virtually faded from the scene?
What is 78 revolutions per minute (rpm)?
500
This worldwide computer networking system was originally designed for military and academic use.
What is the Internet?
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