Key Positions & Terms
This key position in a health/fitness club has a primary responsibility of generating program revenue through high-quality programs that help members attain their health and fitness goals.
Fitness program director
At a typical health & fitness club, ___________ account for 61 percent to 76 percent of total revenue.
Memberships
This chart shows work responsibilities, reporting relationships, and it allows employees to better understand how their work fits into the organization's overall scheme.
Organizational chart
This type of marketing demonstrates to consumers your expertise but it also educates the consumer, with the desired outcome being that a well-informed consumer is more likely to select your brand
Content Marketing
___________ is the process of actively influencing and encouraging organic word of mouth discussion about a brand, organization, resource or event
Word of mouth
This key position in a health/fitness club ensures that the annual budget is met, develops a marketing plan with the membership director for continued membership growth
General manager
Working out 1 on 1 with an expert and paying them for their training is better known as a ____________.
Personal trainer
In this type of listening, you take an interest in what is being said for your own benefit because you want to learn and understand the speaker. In other words, we do it more for our own benefit
Attentive listening
This term refers to how marketers attempt to create or change the perception of the product in consumers’ minds.
Product positioning
This term describes devices like fitness trackers and smartwatches that are becoming part of day-to-day living in the fitness world and beyond.
Wearables
This key position is responsible for recognizing and understanding the threat inherent with regular fitness center operations, potential exposure of staff or members, and the necessary techniques for prevention of blood-borne viruses
Facility manager
This pricing model takes into account the demand for the class, the time, classes and determines what the best price should be.
Dynamic pricing
This type of management is the idea that everyone in the organization is working toward a goal and each person understands how their role contributes to that of the greater team.
Performance management
This type of marketing demonstrates to consumers your expertise but it also educates the consumer, with the desired outcome being that a well-informed consumer is more likely to select your brand
Content marketing
The three "pillars" of the Wim Hof Method are?
cold therapy, breathing, and meditation.
IHRSA is an important organization in this industry. What does IHRSA mean?
International Health, Racquet, Sportsclub Association
___________________is a result of having a variety of programs and services that offer different experiences and challenges to keep members active and engaged month after month and year after year.
Membership retention
This selling strategy is based on the theory of applied creativity used in the business world. It means following a logical progression of activities or programs to ensure that people will keep coming back.
Wheel of progression
Researching demographics, interests, and lifestyle habits of a particular group of potential fitness/health members is better known as your...
Target market
In terms of health & fitness apps, the most prominent and successful example of a community based approach has been:
Strava
In this type of business entity, the business is not separate from the owner.
Sole proprietorship
In this well known marketing and payment program, clients pay a monthly fee and get to explore multiple venues.
Class Pass
Unlike sole proprietorships and partnerships, this type of business entity provides limited liability protection to their owners or shareholders.
Corporations
This section should include a detailed look at your company, your target market, what problem you seek to solve (your why), how you intend to solve it, what makes your company unique, and what kind of expertise you bring to the table
Business Description
__________ is the use of elements and mechanics commonly found in digital games in non-game contexts in attempt to increase motivation, user retention, engagement and enjoyment
Gamification