Window Display
Fashion Presentation
Nontraditional Retailing
Building Visual Merchandising Dept.
Visual Merchandising Careers
100
The two types of window displays. Describe each type.
What is Promotional window displays promote the sale of one or more items by using special lighting and /or props Institutional window displays promote store image rather than specific items.
100
What is the difference between visual merchandising and display
What is Visual merchandising - Coordinating all the physical elements in a place of business to project brand image to customers. Display -The visual and creative aspects of presenting a product or service to a target group of customers to encourage a purchase.
100
The point-of-purchase displays that are full-service retail locations that stand in shopping malls
What is interactive kiosks?
100
The four elements of visual merchandising
What is Store layout Storefront Store interior Interior displays
100
True/False Sales associates who are asked to execute displays in their departments should bring props from home if the right one aren’t available in the department.
What is False Demonstrate that they understand the connection between effective presentation and sales results
200
The difference between the enclosed and the open-back window displays
What is Enclosed window display has a solid back wall, two side walls, and a glass front that faces the street. Open-back window display merchandise is shown on the store’s interior fixtures become the display
200
The reasons home fashion visual merchandisers use tables paired with risers.
What is Create visual interest from a distance Build a “platform” upon which to place informational signs Gain height from the tabletop
200
The phrase “bricks and clicks” refers to the nontraditional retail partnerships between_____
What is retail stores and Internet shopping sites
200
To capture ideas and resources wherever you encounter them, you should always carry______
What is carry: A pen and small notebook. A camera. A tape measure. A calculator
200
To make your own networking effective you must _____
What is Keep your goals and your specific needs in mind all the time Remember that networking means both giving and receiving Build your reputation for always being “in the loop” Be aware that you are a company resource and that you can use the resources of others, as well as your own, too
300
Describe window merchandising functions
What is Announce store’s major sale events Drive-by windows feature masses of merchandise Feature live models
300
Important aspects of visual merchandising "housekeeping" tasks in fashion presentation.
What is Daily check that both window and selling floor mannequins are securely and correctly positioned, as well as fully dressed and accessorized Check that display spotlights are still functional and positioned properly Remove loose threads, staples, wire trimmings, from all display areas
300
Good design and effective retail strategies are not limited to apparel retailing. They can also bring new excitement to____
What is bring new excitement to: Grocery store design Grocery signing Food packaging Food products
300
As a visual manager, it is a retail reality that your ability to manage and maintain a balanced budget is an important criterion for advancement that _______
What is Demonstrates your skills and business sense to your employer Shows that your creative ideas also have strong financial backbones Generate income and contribute to departmental and corporate profit
300
Once you have secured the appointment for your first interview, prepare by______
What is Practicing your responses to standard interview questions and composing a few that you’d like your interviewer to answer for you. Visiting the company’s Web site, visiting the brick-and-mortar store, and learning as much as you can about its current promotional strategies
400
What are the roles of visual merchandisers in window displays?
What is Schedule display windows Plan in-store editorial displays and department presentations Select merchandise, props and mannequins Order signs that tie directly to the ad copy or theme
400
Merchandising smaller items like gadgets, small linen products, and silk flowers in baskets add ______________ to a home fashion display
What is Texture Homelike warmth Softened features An informal “outdoor marketplace” feel
400
Visual merchandisers may not participate in the actual design of their store’s interactive kiosk fixtures, but could be asked to______
What is Help place them strategically within the store layout Decide where natural or atmospheric lighting could affect interactive screen performance Comment on the fixture’s design compatibility with store image Select the colors and artwork to be used on interactive screens
400
True/False What you present and how you present it are expressions of your working brand identity, so they should reflect your ability to always find and use the least expensive resources
What is False They should reflect your standards for a quality presentation and a quality project
400
The Role of Visual Merchandisers
What is Build the overall business or brand image. Design, create, and maintain design elements of the building and displays. Promote the business’s image and sales of its products or services. Attract customers to a business and keep them coming back. Create an inviting selling space
500
Name and describe four types of themes for window displays
What is Seasonal - fall, spring, summer Holidays- Key Holidays such as, Christmas, President’s week, Easter, Mother’s day, Father’s day, Valentine’s day, etc. Creative themes - Result from the ingenuity of the display persons and their inherent creativity. Fantasy themes play important role. Institutional themes -Display based on the organization’s interest, activities, and image rather than merchandise offered for sale
500
True/False Home fashion products are separated for fixture presentations in exactly the same way you’d prepare fashion merchandise for the selling floor.
What is True. You separate the products by end use, fabrication, style, and color
500
Interactive retail kiosks may be employed to______
What is Sell products Entertain Inform Support brands
500
The department’s materials resource library should contain ______
What is Samples of trend materials for display and selling fixtures Documentation of materials/resources used currently or previously
500
True/False If you want to be viewed as a potential visual manager, find a quiet way to take full credit for successes without seeming to be too interested in being in the spotlight.
What is False Speak up and give others credit for contributing to any visual teamwork that turns out well.
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