Promotion
Selling
Misc #1
Misc #2
Marketing Functions
100
11. What is the media form that reaches 96 percent of all people over age 11? a. radio c. newspapers b. magazines d. TV
a. radio
100
The sales close that should be used infrequently because it can be viewed by the customer as a pressure tactic is the a. standing room only close b. trial close c. which close d. direct close
a standing room only close
100
Dividing the total market into smaller groups of people who share specific needs and characteristics is a. marketing concept b. marketing segmentation c. marketing mix d. geographics
b. marketing segmentation
100
The segmenting of markets based on the region of the country or the world is: a. location segmentation b. geographic segmentation c. geodemographic segmentation d. VALS segmentation e. microsegmentation
b. geographic segmentation
100
A retail store employee puts a pair of shoes on a customer and asks how they feel?
What is selling?
200
14. What is the type of promotion that involves short-term activities, offers customers an incentive to make a purchase, and can be used with wholesalers, retailers, and consumers? a. publicity c. advertising b. personal selling d. sales promotion
d. sales promotion
200
During a presentation, what is the maximum number of items a salesperson should show a customer at one time?
Three
200
This method involves the study of consumers based on lifestyle, and the atttitudes and values that shape it. a. positioning b. geographics c. psychographics d. customer profile
c. psychographics
200
Income, ethnic background, gender, and age are all examples of ____ segmentation bases. a. geodemographic b. organizational c. demographics d. socioeconomic e. psychographic
d. demographics
200
A store decides to mark down all swimsuits in August.
What is pricing?
300
15. What must an advertising headline do? a. have more than eight words b. include a subheadline to clarify the headline c. attract the reader’s attention d. surprise or shock the reader
c. attract the reader's attention
300
In which step of the sale should you learn what the retail customer is looking for in a good or service? a. approach b. determining needs c. presenting product d. overcoming objections
b. determining needs
300
Statistics that describe a population in terms of personal characteristics is known as a. psychographics b. demographics c. customer profile d. geographics
b. demographics
300
You would expect to find more surfboard dealerships in California than in Kansas due to _____ segmentation. a. geographic b. economic c. demographic d. benefit e. geodemographic
a. geographic
300
A television commercial stresses the benefits of buying a new protein bar.
What is promotion?
400
What is a signature? a. an advertising campaign c. a logo or symbol that represents a company b. a brand name d. an illustration
c. a logo or symbol that represents a company
400
What is the easiest and most effective method of suggestion selling? a. recommending larger quantities b. calling attention to special sales opportunities c. making a positive suggestion d. offering related merchandise
d. offering related merchandise
400
A key ingredient in the philosophy of marketing is the idea that people give up something in order to receive something that they would rather have. This is the concept of: a. exchange b. marketing c. promotion d. barter e. reciprocity
a. exchange
400
____ is a form of impersonal, sponsor-paid, one-way mass communication. a. publicity b. advertising c. promotion d. public relations e. institutional communication
b. advertising
400
A manufacturer contracts with a company that specializes in trucking and warehousing goods.
What is distribution?
500
What are the distinct spaces of a typical store? a. selling space, customer space, personnel space, and storage space c. fixtures, POPs, and kiosks b. interior displays, outdoor displays, marquee d. none of the above
a. selling space, customer space, personnel space, storage space
500
A salesperson says to a customer, "I've had many customers express the same concern you've just stated." What step of the basic strategy for handling objections does the preceding comment exemplify? a. answer b. listen c. restate d. acknowledge
d. acknowledge
500
The marketing mix strategy includes all the following activities EXCEPT: a. place b. promotion c. price d. planning e. product
d. planning
500
Ultimately, the group that decides whether or not a business will survive is: a. consumers b. owners or board of directors c. government d. competing businesses
a. consumers
500
You complete the online survey at the bottom of your receipt after recent visit to On the Border mexican restaurant.
What is marketing information management?
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