Group and Interpersonal Influence
Situational Influences and Context Effects
Need Recognition, Search for Information
Evaluation of Alternatives, Choice
Satisfaction and Customer Relationships
100
In which type of group is interaction within the group much less frequent than in a primary group? (a) Secondary group (b) Tangential group (c) Conformity group (d) Nonconformity group (e) Distant group
What is (A) Secondary Group
100
________ is represented by an urgency to act based on some real or self-imposed deadline. (a) Circadian rhythm (b) Seasonality (c) Expiration (d) Time pressure (e) Epistemic pressure
What is (D) Time Pressure
100
Risk associated with the cost of the product is called ________ risk. (a) Social (b) Quantitative (c) Primary (d) Income (e) Financial
What is (E) Financial
100
Which type of quality is based on consumer perceptions? (a) Subjective quality (b) Perceived quality (c) Underlying quality (d) Latent quality (e) Secondary quality
What is (B) Perceived Quality
100
Which of the following is a source from which consumers form expectations? (a) Experience (b) Word-of-Mouth communication (c) Explicit promises from marketers through advertisements and other promotional activities (d) Personal factors (e) All of these choices
What is (E) All Of These Choices
200
Sarah is a member of a sorority that influences her attitudes, opinions, and behaviors, such as which clothes she purchases. The way in which this group influences Sarah is called ________. (a) Group influence (b) Group identity (c) Group think (d) Diffusion (e) Viral Influence
What is (A) Group Influence
200
Companies running commercials for sleep medication during the middle of the night is an example of ________. (a) Flighting (b) Pulsing (c) Advertiming (d) Circadian cycle (e) Epistemic Scheduling
What is (C) Advertiming
200
Which type of decision making usually occurs when there are relatively low amounts of purchase risk and product involvement? (a) Limited decision making (b) Truncated decision making (c) Experiential decision making (d) Automatic decision making (e) Abbreviated decision making
What is (A) Limited Decision Making
200
Which type of attributes are not readily apparent and can only be learned through experience with the product? (a) Experiential (b) Search (c) Secondary (d) Perceptual (e) Underlying
What is (E) Underlying
200
A couple went to a new restaurant for their wedding anniversary, and they were not pleased with either the food or the service. This mild, negative affective reaction resulting from this experience is called consumer ________. (a) Disconfirmation (b) Dissatisfaction (c) Disgust (d) Anger (e) Disappointment
What is (B) Dissatisfaction
300
In the United States, the President has the authority to mobilize reservists to active duty military service from their civilian lives. Which type of social power does this represent? (a) Referent power (b) Legitimate power (c) Expert power (d) Reward power (e) Coercive power
What is (B) Legitimate Power
300
Melanie went to the mall to purchase a gift for her mother for Mother's Day and ended up buying new make-up for herself as well as perfume for her mother. She didn't intend to purchase the makeup, but the sale person was so nice and suggested new make-up for her. In addition to acquiring the gift for her mother, which other type of shopping did Melanie engage in? (a) Epistemic shopping (b) Impulsive shopping (c) Utilitarian shopping (d) Affective shopping (e) Person shopping
What is (B) Impulsive Shopping
300
A consumer has had a car for ten years and he thinks it's getting old. This describes this consumer's ________ with respect to his or her automobile. (a) Ideal state (b) Personal state (c) Social state (d) Current state (e) Actual state
What is (E) Actual State
300
Diet Coke is a brand of soft drink. Which level of product category is this an example of? (a) Primary (b) Basic (c) Secondary (d) Subordinate (e) Superordinate
What is (D) Subordinate
300
Sometimes consumers get so mad at a business that they become violent or try to vandalize the business. What is the behavior called? (a) Rancorous revenge (b) Retaliatory revenge (c) Vengeance (d) Negative public publicity (e) Switching behavior
What is (B) Retaliatory Revenge
400
Pi Sigma Epsilon (PSE) is a professional marketing fraternity that has an initiation ceremony through which pledges formally become members. The national association has a Chapter Efficiency Index outlining the activities the chapter members are expected to do. PSE is an example of which type of group? (a) Primary Group (b) Peer Group (c) Associative Group (d) Group Community (e) Formal Group
What is (E) Formal Group
400
Anthropologie is a retail store targeted toward women and offers trendy clothing and housewares. The stores are different from other stores and are designed to give the perception that the store is hip and unique, just like its shoppers. The goal is to create an emotionally rewarding environment in an attempt to produce high hedonic shopping value, which is an example of positioning around ________. (a) Utilitarian quality (b) Affective quality (c) Perceptual quality (d) Personal quality (e) Subjective quality
What is (B) Affective Quality
400
Barry bought a used car for his daughter and wanted to put a satellite radio in it for her. He's purchased three satellite radios for his other cars, so he's had some experience with this purchase decision. He remembers having a good experience at a local car audio shop in his town and thinks about going back there. Barry's retrieval of his knowledge about this product and his experiences at the local shop represent his ________. (a) Primary search (b) Inward search (c) Consideration search (d) Ongoing search (e) Internal search
What is (E) Internal Search
400
Jose is trying to determine the actual quality of different brands of lawn mowers by looking at Consumer Reports ratings. This type of quality is referred to as ________. (a) Absolute quality (b) Primary quality (c) Measurable quality (d) Objective quality (e) Legitimate quality
What is (D) Objective Quality
400
Holly is planning her destination wedding to take place on a tropical island. She dreams that the weather will be perfect and that all her friends and family will be able to attend. This describes Holly's ________ expectations with regard to this event. (a) Predictive (b) Normative (c) Ideal (d) Equitable (e) Wishful
What is (C) Ideal
500
Beth and her girlfriends are thirteen years old and discovering make-up. They talk to each other about the different products and brands that they've tried. They love to talk about this and share their experience with each other. Which type of word-of-mouth does this represent? (a) Primary (b) Secondary (c) Organic (d) Unscripted (e) Amplified
What is (C) Organic
500
Lambert's is a family-style country restaurant famous for being the "home of the throwed rolls" because the wait staff throw hot rolls across the dining room to customers. Others come around to each table spooning up fried okra and field peas on customers' plates. The employees are dressed in overalls and wear straw hats. All of these elements in this environment are consistent with the down-home country-cooking theme of the restaurant, which is a factor referred to as ________. (a) Foreground (b) Background (c) Consistency (d) Congruity (e) Reliability
What is (D) Congruity
500
Many consumers shop at Walmart every week or so even though they don't really like shopping there. They don't have any real attachment to the store, it's just that they don't want to pay higher prices elsewhere. Which of the following best describes this phenomenon of repeatedly shopping at Walmart without a commitment or attachment to the store? (a) Brand loyalty (b) Brand inertia (c) Brand equity (d) Brand habituation (e) Habitual shopping
What is (B) Brand Inertia
500
Carl is evaluating an xBox 360, a PS3, and a Nintendo Wii and has identified attributes to compare, such as price, game options, DVD players, and so on. He has decided that a game player must score above his minimum cutoffs. However, he has set these minimum cutoffs relatively high, and he will select the one that exceeds the relatively high cutoff on any attribute he's identified. Which decision rule is Carl using? (a) Conjunctive (b) Disjunctive (c) Lexicographic (d) Compensatory (e) Single
What is (B) Disjunctive
500
Many consumers who do online banking are reluctant to change banks because of the effort it would take to change automatic payments and online payments. The "cost" to change include the time and effort it would take to cancel old payments and set up new ones as well as the potential for missing a payment. These "costs" represent ________. (a) Opportunity costs (b) Barriers to acquisition (c) Switching costs (d) Barriers to entry (e) Contributory costs
What is (C) Switching Costs
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