Unit 1
What is a Script breakdown sheet? Provide a feature/information that is included.
A document that lists production elements by category per scene, e.g. stunts, extras, cast, wardrobe, etc.
Define B roll and describe its purpose.
B roll is supplemental footage that can be used to provide context, cover edit points, and work as a transition between cuts.
What is a PSA?
Public Safety Announcement
What is branded content?
A PR strategy that aims to create and maintain relationships with consumers.
If focuses uses storytelling to evoke an emotional repsonse, make a social statement, or allow brands to showcase their values.
What is the difference between SFX and VFX?
SFX are created on set, e.g. atmospheric effects, animatronics, prothestics, etc.
VFX - are added in post-production, e.g. adding or removing elements, compositing, stitching, etc.
What is a Call Sheet? Provide a feature/information that is included.
A call sheet is an itinerary of production days, including the scenes to be filmed each day, plus information about cast and crew members. It includes information like parking, weather, the nearest hospital with an emergency room, call times, etc.
Provide an explanation of 'above-the-line' crew.
All the film crew involved in pre-production, usually fill creative roles, e.g. screenwriter, director, executive producer, or DP.
What are 'shocktactics' in advertising?
Graphic images of accidents or events and their consequences that are designed to upset or horrify people to influence their attitudes.
What are the main types of branded content?
Educational, entertaining, and inspiring
Provide 3 ways that AI can be used in pre-production.
Suggest plot twists, develop character arcs, storyboarding, generate ideas, etc.
What is a stripboard?
A shooting schedule - organized by colour coded stripts representing day/night, interior/exterior, etc.
Provide an explanation of 'below-the-line' crew.
The essential technical and logistical professionals paid a fixed-rate to execute a film's production, e.g. Gaffers, Grips, Sound Mixers, Production Assistants (PAs), Set Decorators,.
What is outdoor advertising? Provide 1 advantage and 1 drawback.
Billboards/wallscapes, etc.
Adv - wide reach/ good for targetting mass audience
Drawback- Difficult to measure reach and frequency / factors outside control, e.g. weather
List 3 formats of branded content.
Articles, videos, podcasts, events, videogames, interviews.
Provide 3 ways that AI can be used post-production.
De-aging actors, editing actors' voices, create digital likenesses, assemble cuts, ensure smoother transitions, etc.
List 4 Stages of the PreProduction Process and provide a brief explanation of what happens.
1. Form a company - to sign contracts, set up a bank account and retain a lawyer.
2. Budgeting - initial estimation - actors' salaries, days on location, etc.
3. Production schedule - season changes, actor availability, location permissions. Script breakdown sheets.
4. Hire production heads - casting director, cinematographer, editor, costume designer.
5. Creative Planning - Storyboarding, identify equipment needed.
6. Final budgets and shooting schedule (stripboard) - crew and cast members' changing energy (shoot easier scenes later in the day/ difficult scenes in the morning). Call sheets.
7. Secure rentals, props, permits, etc.
8. Hire crew and audition talent.
What is a logline?
A 1-2 sentence summary of your film
What is transit advertising? Provide 1 advantage and 1 drawback.
Ads placed on/in public transportation or public transport areas (e.g. bus shetler)
Advantage:
Wide Reach
Mass Audience
Captive Audience
Drawback: Factors outside control, e.g. weather or vandalism
Provide an example of successful branded content.
Dumb ways to die - Melbournce Metro (educational)
Red bull space jump - (inspriational, entertaining, educational)
What are the benefits of AI for studios?
Saves money by automating jobs, which means less crew hours and less
Analyse user data to identify themes and elements that resonate with viewers
Predict success at the box office
List 5 shooting schedule considerations.
Talent, crew, location and vehicle availability. Minors and stunts availability, how many pages to shoot per day, Changes in Physical Apppearences.
What is guerilla filmaking? Provide 3 features.
Filming without a permit.
Skeleton Crew
Single Takes
Documentary/handheld look
On location filming
Less noticeable audio/camera equipment
What are three types of emotions that adverisers can appeal to?
Positive (love or pride)
Negative (fear, guilt or sorrow)
Social-based (belonging, safety, or status)
Experiences (happiness, humour, action, youth)
What is the difference between advertising and branded content?
Advertising seeks to drive sales and promote products/services, branded content seeks to build brand loyalty, customer relationships and community.
Advertising is persuasive, using emotional or rational appeals, while branded content using storytelling to create a positive assocation between values and customers.
How can filmmakers benefit from AI?
Access to low barrier tools to create professional-quality content
Help with pre-production
Saves time in the editing room