The 4 Ps
Must be customer driven?
What is The Marketing Mix
Must be developed by anyone interested in stating a business?
What is A Business Plan
Describes the sales strategies which will be used?
What is Sales force, projected volume, etc.
Represents the idea that four significant marketing concepts ( the 4 Ps) must be strategically coordinated and work together in order to create cohesive business decision?
What is "The Mix"
Highlights proposed business?
What is Executive Summary
Letterhead and business cards for correspondence with employees and customers?
What is Supporting Documents
Proper utilization of the 4 Ps provides a company with solid foundation for success?
What is Interdependence
Personal philosophy of management: how management will organize, motivate and communicate with employees?
What is Business Philosophy
Selecting which products to buy and sell?
What is Product
Creating a sales price or price list?
What is Price
Personal development plan: the plans for the growth of the business?
What is Self-Analysis
Includes whether or not products should be sold online or internationally?
What is Place
Pricing strategies which do not relate to customer habits will be unsuccessful
Types of business ownership: number of owners, percentage owned by each and how each is involved?
What is Proposed Organization
Creates activities and strategies to increase sale?
What is Promotion