Persuasive techniques
A persuasive technique that appeals to emotion
pathos
frivolous
example: letting a piece of string hang freely in front of a cat so that the cat will play with it
dangle
PEMDAS, which stands for Parenthesis, Exponent, Multiplication, Division, Addition, Subtraction, is a ____________ device that can help you solve math problems.
mnemonic
The city felt it was ______________ to give homeless people places to warm up during cold winter days.
humane
Example: Taylor Swift appears in a Diet Coke ad
ethos
punitive
example: gold is a metal that is easy to shape into any form you want it in
malleable
According to the detective, the presence of the murder weapon in Hank’s bloodstained truck does _____________ he is the killer.
imply
The teacher asked the student to explain the steps they used to get the correct answer. Analyzing how you learn is an example of ________________.
metacognition
Persuasive technique that uses facts and logic.
logos
example: the U.S. government made secret sales of weapons to Iran in the 1980s
covert
example: an emergency medical worker might wrap a bandage around an injured arm or leg to prevent loss of blood
tourniquet
If a person complains of a fever, body aches, and low energy, you can _____________ that they are ill.
infer
The _______________ smashed the windows of the store to make the peaceful protestors look bad.
agitator
Example: an advertisement for butter substitute uses words like "vegan" and "organic"
logos
example: a memory that will never leave your mind
indelible
example: your mom coming into your bedroom to wake you up for school
rouse
I read a story about a Chinese family, and I didn't understand some choices the characters made. I didn't have the ______________ to understand Chinese culture.
context
Some older people experience declines in their ___________ skills, like forgetfulness or difficulty in learning new things.
cognitive
pathos
example: saying a car is "economical" instead of saying it's "cheap"
euphemism
example: doing enough classwork to pass instead of working harder to get a higher grade
complacency
"Close a deal," "open an account," and "write a check" are all examples of _____________ used in business English.
collocations
Some people who don't trust vaccinations are wondering if their employer can ______________ them to get a COVID-19 vaccine.
compel