50-74
50-74
50-74
50-74
50-74
100
A unique characteristic of the sport industry is that it seeks to attract markets that (NCCTE.9_12.ME.6670.1.01)
include spectators and participants
100
When a professional football expansion team is established in a community, the economic impact might result in (NCCTE.9_12.ME.6670.1.01)
increased job creation and more consumer spending.
100
What might a sports organization offer a business to encourage that business to sponsor an event? (NCCTE.9_12.ME.6670.1.06)
naming rights
100
Which of the following is an example of a licensed product: (NCCTE.9_12.ME.6670.1.06)
NASCAR earrings
100
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to (NCCTE.9_12.ME.6670.1.06)
help pay for construction expenses.
200
Which of the following is an example of a celebrity endorsing an event simply by being associated with it: (NCCTE.9_12.ME.6670.1.06)
Attending a grand opening
200
The basis for licensing process is (NCCTE.9_12.ME.6670.1.06)
trademarked property.
200
The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact. (NCCTE.9_12.ME.6670.1.01)
fiscal
200
The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain (NCCTE.9_12.ME.6670.1.06)
brand awareness.
200
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand (NCCTE.9_12.ME.6670.1.04)
image.
300
Which of the following statements is true regarding sports marketing: (NCCTE.9_12.ME.6670.1.06)
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
300
What are royalties? (NCCTE.9_12.ME.6670.1.06)
A percentage of actual sales
300
Team-related factors that affect brand equity include (NCCTE.9_12.ME.6670.1.06)
performance, coaches, and star athletes.
300
Sports marketers have an advantage over all other types of licensors in the international marketplace because (NCCTE.9_12.ME.6670.1.06)
sports are universally appealing.
300
A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of (NCCTE.9_12.ME.6670.1.06)
cross-promotion.
400
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it (NCCTE.9_12.ME.6670.1.06)
provides exclusivity and has potential to maximize exposure.
400
Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ____________ sport/event product. (NCCTE.9_12.ME.6670.1.04)
inconsistent
400
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n) (NCCTE.9_12.ME.6670.1.06)
testimonial
400
Most sport/event products are classified as (NCCTE.9_12.ME.6670.1.04)
a combination of goods and services.
400
Professional sports teams benefit their surrounding community by (NCCTE.9_12.ME.6670.1.01)
attracting tourist dollars.
500
A baseball game broadcast on the radio is an example of (NCCTE.9_12.ME.6670.1.04)
sport media.
500
Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results: (NCCTE.9_12.ME.6670.3.04)
Direct marketing
500
Which of the following statements regarding direct-mail marketing campaigns is true: (NCCTE.9_12.ME.6670.1.04)
They should include a call to action.
500
Athletes are often considered to be particularly effective promoting products related to their (NCCTE.9_12.ME.6670.1.06)
sport.
500
Which of the following is a characteristic of most online banner advertisements: (NCCTE.9_12.ME.6670.3.04)
Interactive
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