How much is the tourism sector expected to expand by this year (2015)? ______%
3.9%
100
What is __________ ___________? It is free, positive e-word of mouth on social media because people use, love & are loyal to your product/service.
earned media
100
The 3 most pertinent forms of __________ are:
Land-based, Riverboat-based, Native American
Gambling
100
What is the most important thing when attracting customers to a mountain/ski resort?
Price of the daily lift ticket
100
For resorts that attract a leisure market- they can expect ____% of their guests will want to try the spa, so it is clear that having a spa is a large competitive advantage.
50
200
A limited service hotel is defined as a lodging facility that does not offer _________ & ___________
Food & Beverages
200
When looking at the size of hotels the AHMA has determined that 52% of US hotels have less than_____ rooms (small). Medium sized (76-150 rooms) account for 33% and large hotels(151-300 rooms) accounts for 10%. Larger than 300 rooms account for only 5 %.
75 rooms
200
A ______ (or high roller) generally wagers/bets $50,000 or more per hand and can easily play with $10 million in one weekend. There are only a few in the world.
Whale
200
___________ is the driving factor behind why most people (53 percent) choose to book a cruise with a particular brand while 39 percent choose based on past experience with a brand.
Price
200
The number of people who visit America's ____________ _________ is staggering—in 2014 it was nearly 70 million. Top 5 = Great Smoky Mountains, Grand Canyon, Yosemite, Yellowstone, Rocky Mountain.
National Parks
300
What is the 5th P in marketing- especially relevant in the service industry? Price, product, promotion, place & ____?
People
300
What is an FIT guest?
Free
Independent
Traveler
300
How do services differ from goods? We had 4 specific reasons- Perishability is the 1st
Name the three types of ______________ ___________:
1. Theme Parks
2. Water Parks
3. Museums
Global Attractions
300
With regards to ____________ in Global Attractions, we saw strong investments in Asia, growth in waterparks in the Middle East and Mega-Resorts with a combination of themed attractions, resorts, gaming & other components.
trends
400
In the emerging markets of China & India we are seeing a significant rise in the ______ _______ which means more disposable income.
Middle Class
400
What are these?
Locally sources food, environmentally sustainable operations, natural & healthful meals for all the family
Top food trends
400
Spas are classified into 3 main categories: Day Spa, Resort/Hotel Spa & __________ Spa.
Destination
400
What is the name of the most important benchmarking report in the hospitality & lodging industry?
The STAR or STR report.
400
Sophisticated ___________ & IP (Intellectual Property) for example Harry Potter & Universal Studios are big trends and even during recession had record numbers flocking to the attractions & parks blending old theme parks & rides with new ___________ (same word).
technology
500
Travel Oregon represents Oregon nationally & internationally in a concerted effort to increase tourism & business travel- Currently tourism in our state generates $_____
$10.3 billion dollars
500
What does SMERF stand for in the marketing of lodging?
Social
Military
Educational
Religious
Fraternal
500
What is THE most important thing gamers/gamblers want? _______ _________. In fact a full 74% of people want these in the casino.
Slot machines
500
“__________ ____________” is the phenomenon of integrating multiple entertainment elements in order to create a destination with broader appeal, which is where competitive advantages & core competencies come in.
Entertainment Convergence
500
______________ Travel can consist of either Hard & Soft Activities (or both) Note- soft in the name means the effort & risk levels are toned-down not that’s it’s easy.