Social Media Lingo
Marketing 101
Tires
Shop Talk
Auto Services
100
What is IOI?
Impact On Investment
100
What is TOMA? How do we use it?
Top of mind awareness - posting daily puts your business name in front of people
100
Define tire tread.
The rubber on the tire’s circumference that makes contact with the road or the ground.
100
An operation to remove any material or fluids from refrigeration system parts by purging them to the atmosphere using refrigerant or other fluids.
Flush (fluid flush)
100
If your tire is flat or losing air, this light will illuminate on your dash.
TPMS
200
What is WIFM?
What's In It For Me?
200
What is the difference between inbound and outbound marketing?
Inbound marketing is targeting people that are already interested in your service or product. Outbound marketing aims to reach as many people as possible whether or not they are active buyers.
200
Name the widely known "test" to check your tire's tread depth.
The penny test
200
Operation to remove any material or fluids from refrigeration system parts by purging them to the atmosphere using refrigerant or other fluids
V-6
200
This service should be performed every 3,000-5,000 miles and is one of the most popular services for our clients to offer.
Oil change
300
What is AIDA?
Awareness, Interest, Decision, Action
300
Why are traditional marketing strategies not as effective as they once were?
People are now able to tune traditional marketing out, I don’t have to buy a newspaper or watch tv to get the news. I can fast forward through commercials. We are able to be more selective about what messages we want to see and where and when we want to see them.
300
Name 2 places you can find your tire size inside your car.
your vehicle’s OEM door sticker or your vehicle’s owner’s manual
300
Parts made by companies that are not the original manufacturer.
Aftermarket
300
The two versions of this common repair are disc and drum.
Brake repair
400
What is a geotag?
A geotag is the directional coordinates that can be attached to a piece of content online. For example, Instagram users often use geotagging to highlight the location in which their photo was taken.
400
What is permission marketing?
Permission marketing delivers messages to people who actually want them and subscribe or agree to get them.
400
Name 2 reasons why it is important to have the correct air pressure in your tires.
1. Tires last longer 2. Car handles better 3. Save money on fuel
400
Rotating force produced by an engine’s crankshaft.
Torque
400
What do you call the service of adjusting all wheels of your vehicle so that they are all parallel to each other and perpendicular to the ground?
Alignment
500
What is a conversion rate when it comes to social media?
Conversion rate refers to a common metric tracked in social media that is the percentage of people who completed an intended action (i.e. filling out a form, following a social account, etc.).
500
List 5 benefits of social media marketing?
- increase brand recognition -improved brand loyalty -more opportunities to convert -higher conversion rates -Higher brand awareness -Increased inbound traffic -Decreased marketing costs -Better SEO rankings -Richer customer experiences -improved customer insights
500
Name 5 types of tires.
Summer Passenger All-Season Passenger Winter/Snow Passenger Tires Temporary/Compact Spare Tires Track &Competition DOT Tires Summer Light Truck/ SUV Tires All Season Light Truck/ SUV Tires On/Off-Road Light truck/SUV Tires Winter/Snow Light Truck/SUV Tires Trailer Tires Lawnmower Tires Tractor tires
500
The power required to lift 33,000 pounds exactly one foot in one minute.
Horsepower
500
What system are you servicing if you get your ball joints replaced?
Suspension
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