CONTENT MARKETING
ONLINE PUBLIC RELATIONS
SELLING CONCEPTS
DEFINITIONS NOT ON THE POWERPOINT
COMMUNICATIONS
100
How do you handle true negative User Comments?
Acknowledging customers and owning your product’s imperfections.
100
____________ is an organization-generated (news worthy) content distributed to various marketing channels to generate a buzz.
Online Public Relation
100
What is Multitasking Marketing?
Performing more than one task to boost your marketing goals.
100
What is Editorial Based Content Marketing?
Telling a relevant/valuable story
100
___________ is the term used to describe any form of content that was created by consumers or end-users
User Generated Content
200
What is the Content Generosity Approach?
Giving away useful/valuable contents for free and requiring nothing in return.
200
How do organizations possess PR Power?
By incorporating information into their marketing strategy that serves, support, sells, and gets media attention.
200
What happens at the ‘awareness’ stage of the sales funnel?
The prospects learns about the product/service AND how it could solve HIS/HER problem.
200
What is a Multi-Platform Content Marketing?
Integrating (print, digital, audio, video, events).
200
What are some ways to control User Generated Content
A). Set up a system where other users can flag contents B). Have a moderator or content manager review content C). Create a participation policy
300
What are the two concerns about User Generated Content?
A). The first concern is that the user will create something illegal or immoral B).The second concern is that the user may write false or bad things about the organization, its products, its services, or its personnel
300
Online Public Relation is usually presented in what form? Name three.
A). New release B). Press release C). Media release D). Press statement or E). Release (It does not have to be a written content)
300
What is a Sales Funnel?
Sales Funnel represents the journey potential customers go through to become customers. The sales funnel begins with awareness.
300
What is Marketing Backed content marketing?
The content has underlying marketing and sales objectives that a corporation, association, or institution is trying to accomplish
300
Spam accounts for _____% of all emails?
95%
400
What is a Headline?
= An catchy/informative title that communicates who, what, when, where, how, & why anyone should care.
400
A Well-crafted news release works in three ways, which are?
A). It addresses the needs of journalist B). It addresses the information-seeking needs of your current and prospective customers C). It helps maximize search visibility
400
What are two paradigm shifts of social media?
Building relationships and getting recommendations
400
What is Behavior Driven Content Marketing?
Seeking to maintain or alter the recipient’s behavior
400
Name at least four types of User Generated Content? (Some Subjective)
Posts; Blogs; Tweets; Videos; Testimonials
500
A ___________________ is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
A News Release
500
___________________ comes at comes at the end of your press release. It describes your business, its value, what it does, & who it serves.
The Boiler Plate
500
Explain the concept of Give to Gain in Online Marketing.
Its all about sharing is caring—People want to feel cared for and empowered, and be able to trust you.
500
What is Website Mapping?
A website map is a list of pages that will be accessible to website visitors. It visualizes as an hierarchy to help the web designer manage the criteria on the site.
500
What are the five pillars of content marketing?
A). Editorial based B). Marketing backed C). Behavior driven D). Multi-Platform E). Targeted
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