Week 7 'on sustainability'
The phenomenon whereby certain places of interest are visited by excessive numbers of tourists, causing undesirable effects for the places visited.
Overtourism
This technology is efficient for understanding tourist behaviour, patterns, percentages, hotspots, perception and sentiments.
Big data & AI
An umbrella term that covers all of the various technologies that enhance our senses. It includes Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) technologies.
Extended Reality (XR)
the maximum number of people that may visit a tourist destination at the same time, without causing destruction of the physical, economic, sociocultural environment and an unacceptable decrease in the quality of visitors' satisfaction
Carrying capacity / Destination capacity
This technology allows sharing concept. It doesn’t need any more parking lots, reduce the amount of cars on the road, maximise the spare places to plant trees and so on.
Mobility 4.0 (self-driving car)
Adds digital elements to a live view often by using the camera on a smartphone.
E.g. Pokemon Go, Ikea’s AR application
Augmented Reality (AR)
Re-vitalisation of a mining pit into a tourism attraction
The Eden Project
More efficient, saving time, and especially in pandemic, there’s less human contact.
Facial Recognition
A complete immersion experience that shuts out the physical world.
E.g. HTC Vive, Oculus Rift, Google Cardboard
Virtual Reality (VR)
Sustainable City of the Future (hint: bicycles)
Copenhagen, Denmark
This technology can do tasks that humans are not willingly want to do.
Why VR is so important/popular in marketing?
Compared to traditional media such as photos, videos, billboards and brochures, the level of immersion and interactivity is another level.
How can we entice tourists to behave more environmentally friendly? Does education work?
Not really.
How can VR/AR used in Destination management?
3D scanning of endangered/over-tourism sites or just normal tourism destinations.