Blast from the Past
In Other Words
Digital
Future Friendly
100
In product adoption, the earliest 2.5% of conversions

Innovators

100

It's limited, transient, and allocated by goal-alignment 

Attention

100

Of the three types, this one is what you create & host 

Owned

100

Especially critical for Gen Z buyers, this is the act of creating a seamless cross-channel buying experience that integrates in-store, online, & mobile  

Omni-channel marketing

200

The type of distribution that allows consumers to access goods through multiple means 

Multi-channel distribution

200

Sometimes called the "customer journey," this visual shows the refinement of all potential customers to loyalists

Marketing funnel 

200

Technical B2B downloads used for lead generation

Whitepapers 

200

Commitment to sustainable marketing means balance economic responsibility with environmental and ______ responsibility. 

Social 

300
One option for product idea screening, this asks three vital questions 

The R-W-W Framework

300
Also called the "You can't have it all" relationship, this protects you from unreasonable demands on expectations and wages

Time-Cost-Quality Triangle

300

Three essential content considerations include: purpose, structure & ______?

Social acceptance

300

The intentional behavior of avoiding or minimizing service in a "poor" geographic region

Redlining

400

A partner relationship management (PRM) tool is used to run incentive programs & track performance for this marketing discipline 

Channel Management

400

A bias caused by being too close & familiar with the product that you overlook the basics or core functionality

Curse of Knowledge

400

This type of marketing places user-friendly digital solutions in physical locations, often to replace human services 

Kiosk Marketing

400

Design & production approach such that goods are intentionally made to be re/upcycled upon their demise.

Cradle to Cradle (will also accept "circular economy")

500

Product lifecycle phase that usually returns the highest profits

Maturity

500

When in expansion mode, new products for new markets 

Diversification

500

Percentage of clicks on page 2 of Google search results 

<1%

500

The act of providing stakeholders misleading messages designed to imply that a company or its products are more environmentally friendly than they really are

Greenwashing

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