Innovators
It's limited, transient, and allocated by goal-alignment
Attention
Of the three types, this one is what you create & host
Owned
Especially critical for Gen Z buyers, this is the act of creating a seamless cross-channel buying experience that integrates in-store, online, & mobile
Omni-channel marketing
The type of distribution that allows consumers to access goods through multiple means
Multi-channel distribution
Sometimes called the "customer journey," this visual shows the refinement of all potential customers to loyalists
Marketing funnel
Technical B2B downloads used for lead generation
Whitepapers
Commitment to sustainable marketing means balance economic responsibility with environmental and ______ responsibility.
Social
The R-W-W Framework
Time-Cost-Quality Triangle
Three essential content considerations include: purpose, structure & ______?
Social acceptance
The intentional behavior of avoiding or minimizing service in a "poor" geographic region
Redlining
A partner relationship management (PRM) tool is used to run incentive programs & track performance for this marketing discipline
Channel Management
A bias caused by being too close & familiar with the product that you overlook the basics or core functionality
Curse of Knowledge
This type of marketing places user-friendly digital solutions in physical locations, often to replace human services
Kiosk Marketing
Design & production approach such that goods are intentionally made to be re/upcycled upon their demise.
Cradle to Cradle (will also accept "circular economy")
Product lifecycle phase that usually returns the highest profits
Maturity
When in expansion mode, new products for new markets
Diversification
Percentage of clicks on page 2 of Google search results
<1%
The act of providing stakeholders misleading messages designed to imply that a company or its products are more environmentally friendly than they really are
Greenwashing