snow
language of business
accounting
activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
marketing
•Product
•Price
•Place
•Promotion
•People
Marketing Mix – 5Ps
Balance Sheet, Income Statement (Profit and Loss or P&L)
Key Financial Statements
Helps people manage their investment portfolios
Financial planner
Help companies raise long-term financing. Firms that act as intermediaries, buying securities from corporations and governments and reselling them to the public
Investment bankers
results in reports that describe the financial condition of an organization
accounting
forecast financials for the company; consider investment opportunities
internal analyst
Manage profit-oriented financial institutions that accept deposits, make business and consumer loans, invest in government and corporate securities, and provide other financial services
Commercial bankers
represents a significant potential threat to the company’s existence
debt
person who is licensed to buy and sell securities on behalf of clients
Stockbroker
Company borrowing money from the bank
loans
summarizes a firm’s financial position at a
specific point in time
• Assets
• Liabilities (debt)
• Stockholders’ equity (SHE)
• Assets = Liabilities + SHE
Balance Sheet
• Revenue
• Cost of Goods Sold
• Gross profit
• Other expenses
• Net income (profit)
Income Statement
selling a portion of a company's equity in return for capital
equity financing
traded on a stock exchange
public equity
Analyze company’s performance; generate a report; estimate what they expect a company’s earnings per share (EPS) will be next quarter
external analyst
invest in a business through its owner or a private
equity firm
private equity
Customer Benefits – Customer Costs = ?
Value
refers to goods, services, or even ideas
product
choosing a brand name, packaging, colors, a warranty, accessories, and a service program.
product strategy
Revenue $10,000
- COGS 6,000
Gross Profit 4,000
- Other expense 3,000
net income
what happens if the company doesn't meet or beat the expectation for their EPS
their stock price will fall
investor lends money to the company in return for a series of interest payments
bond
Some method of getting the product from the creator of the product to the customer
place