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List 2 types of sport sponsorships.
facility naming rights, official status league sponsorship, official status team sponsorship, event title sponsorship, event presenting sponsorship, athlete endorsement, or jersey sponsorship
Select the appropriate definition for public relations.
a. traditionally represents a form of unpaid communication
b. intended to persuade consumers to engage in purchase behaviors
c. should be designed with consideration for both the target markets and marketing objectives
a. traditionally represents a form of unpaid communication
Which North American-based sports league leads the way in sponsorship revenue?
a. MLB
b. NHL
c. NBA
d. NFL
d. NFL
The most average time spent per day by US adult users is on...
a. Facebook
b. Instagram
c. Twitter
d. TikTok
d. TikTok
How many college students were enrolled in at least one online course in 2014?
a. 3.9%
b. 4.9%
c. 5.8%
a. 3.9%
List the 3 positive effects of investing in sponsorship.
brand awareness, brand image, and brand loyalty
Select the appropriate definition for intellectual property law.
a. can be worth tens of millions of dollars, if properly managed
b. commonly involves the use of a person's name or identity in the advertisement of another's products or services
c. enacted to protect the creators of all original works of authorship fixed in any tangible medium of expression
a. can be worth tens of millions of dollars, if properly managed
Advertising messages utilize...
a. a mixture of visuals and vocals
b. largely a nonverbal, or visual, medium
a. a mixture of visuals and vocals
What was the first fantasy league created around?
a. NFL
b. NHL
c. NBA
d. MLB
d. MLB
Which was indicated as a valuable partner for sport organizations in executing social media marketing strategy?
a. storytelling
b. platforms
c. feedback
d. players
d. players
List the 3 strategic assets from social involvement.
relational, reputational, and partnership
Select the appropriate definition for the right of publicity.
a. a mark used in the sale of advertising of services to identify and distinguish the services of one entity (person) from those of others
b. has been acknowledged in most states either by common law or statute
c. enacted to protect the creators of all original works of authorship fixed in any tangible medium of expression
b. has been acknowledged in most states either by common law or statute
Which of the following helps explain consumers' willingness to purchase products offered by sponsors of such organizations?
a. social identity theory
b. mere exposure effect
c. image transfer
d. articulation
a. social identity theory
Telling the story should be something that involves the audience and uses it as...
a. a two-way communication platform
b. a one-way communication platform
c. neither listed
d. both one-way and two-way communication platforms
a. a two-way communication platform
The goal of brand management is to...
a. capture new customers
b. strengthen connections with loyal customers
c. establish niches in a specific product category
d. all the above
d. all the above
word, name, symbol, and device
Select the appropriate definition for common law misappropriation.
a. enacted to protect the creators of all original works of authorship fixed in any tangible medium of expression
b. commonly involves the use of a person's name or identity in the advertisement of another's products or services
c. can be worth tens of millions of dollars, if properly managed
b. commonly involves the use of a person's name or identity in the advertisement of another's products or services
What is designed to enhance the sport organization's ability to develop those long-term two-way relationships with key publics?
a. community relations
b. investor relations
c. employee relations
a. community relations
Corporate Social Responsibility is also known as...
a. promotional mix
b. sales strategy
c. social strategy
d. social entrepreneurship
d. social entrepreneurship
What was the first state to enact legislation protecting an individual's right of privacy?
a. California
b. Ohio
c. New York
d. Nevada
c. New York
List the steps of Kotter's process in chronological order.
(1) create urgency, (2) form a powerful coalition, (3) create a vision for change, (4) communicate the vision, (5) remove obstacles, (6) create short-term wins, (7) build on the change, (8) anchor the changes in corporate culture
Select the appropriate definition for collective mark.
a. a mark used in the sale of advertising of services to identify and distinguish the services of one entity (person) from those of others
b. has been acknowledged in most states either by common law or statute
c. a mark used by the members of a cooperative, association or other collective organization to indicate membership in that organization
c. a mark used by the members of a cooperative, association or other collective organization to indicate membership in that organization
Athletes must carefully protect the value of their images using...
a. image rights
b. statutory protections
c. intellectual property laws
d. right of publicity
c. intellectual property laws
What is reinforced when identifiable components communicate the essences of the brand?
a. association
b. attributes
c. awareness
c. awareness
What appeals to the emotional essence of brand and individual characteristics linked to preferences of consumption?
a. brand association
b. brand management
c. brand attributes
d. brand awareness
c. brand attributes