Multiple Choice
When delivering good news or making a simple request
Business letters are preferred over emails when you need to provide a permanent record, ensure confidentiality, or indicate formality
True
What does KISS mean?
Abbreviation for “Keep it short and simple.”
When should you proofread a document?
Throughout the entire writing process.
"Although we value your application, we regret to inform you."
Individuals and organizations comply with persuasive requests for a variety of reasons.
Which of the following is an example of a persuasive request?
a. A sincere interest
b. Potential for goodwill for themselves
c. A feeling of obligation
d. Perceived benefit to others
e. All of the above
All of the above
Persuasion is “a symbolic process in which communicators try to convince
other people to change their attitudes or behaviors regarding an issue through the
transmission of a message in an atmosphere of force.”
False - free choice
What is the "You-view"?
to emphasize the reader’s perspective and
needs
Name two strategies you should use to revise a business message for tone.
Use a conversational but professional tone
Avoid biased language
Emphasize courtesy and respect
Focus on the reader’s perspective (you-viewpoint)
Avoid sounding overly formal or too casual
A buffer, compliment, or a point of agreement can be an opening to what type of message?
indirect message
When managing negative online comments, a company should:
A: Ignore minor comments and only respond to viral posts
B: Proactively monitor and engage across all channels
C: Delete unfavorable posts quickly before they spread
D: Respond only to comments posted on official websites
Proactively monitor and engage across all channels
AIDA stands for Attention, Ideas, Desire, Action
False- interest
What is noise?
Anything that interrupts the transmission of a message in the communication
process
What are the 5 Journalistic Ws (1 H) to Blogs?
Who, What, When, Where, Why, and How
What is bypassing and give an example.
Bypassing is when people miss each other's meanings due to miscommunication. An example would be when a manager asks their employee
for help on an assignment. However, the employee is shocked to see that they have to do the assignment themselves. The manager and employee have different meanings for the word help.
Which of the following is NOT a feature of a positive message?
A) Clear purpose
B) Upbeat tone
C) Hidden bad news
D) Focus on benefits
Hidden bad news
Skimming is an effective technique for proofreading the final version of an important
business document.
False
What is “WIIFM”?
What’s in it for me?
What is one common complaint made about writing emails?
- Messages can be confusing and poorly
- Dealing with e-mail is time consuming
- Many messages is unnecessary
On average, how much time should be spent into each phase of the writing process?
(e.g. 35%)
Prewriting - 25%
Drafting - 25%
Revising - 50%
A message beginning with background information and gradually leading to the main point is an example of:
A) Direct organization
B) Indirect organization
C) Neutral framing
D) Positive bias
Indirect organization
True/ False: Studies show physical mail appears to have a greater emotional impact than digital ad
content.
True
What is a compound sentence?
A compound sentence combines two or more independent clauses with each subject
and verb that connects them
What are the 4 steps required to compose a professional email?
- Draft a Compelling but Concise Subject Line
- Include a Greeting
- Organize the Body for Readability and Tone
- Close Effectively
Give an example of a goodwill message.
Congratulations, condolences