Category 1: Intro to Sports & Entertainment
Category 2: Product & Service Central
Category 3: Business Communications
Category 4: Principles of Promotion
Category 5: Career & Entrepreneurship
100
  • Sports is the business surrounding any kind of what?
  • An athlete
100
  • While goods are tangible products, services are classified as what?
  • Intangible products
100
  • What is the primary purpose of any marketing promotion?
  • To grab attention and persuade people to buy a product or accept a message
100

Marketing promotion is best described as what core business activity?

Communication

100
  • In career planning, what does the professional acronym KSA stand for?
  • Knowledge, Skills, and Abilities
200
  • Entertainment is the core business of providing what type of asset or event?
  • An experience
200
  • Which specific "P" of the Five Ps refers to the exact group of consumers a marketer wants to reach?

People

200

What is the term for original research data gathered firsthand by surveying customers directly?

  • Primary research
200
  • What are the three components that make up the interdependent Event Triangle?
  • The Event, the Audience, and the Sponsors
200
  • Soft skills include communication, people skills, and what other type of skills?
  • Interpersonal skills
300
  • What three types of athletes are identified in the course study notes?
  • Recreational, amateur, and professional
300
  • Which "P" refers to where and how a product or service is distributed and made available?

Place

300
  • What is the fundamental, primary goal of a company's public relations department?
  • To build and maintain a positive public image
300
  • In the marketing acronym AIDA, what does the first letter "A" stand for?

Awareness

300
  • In a business SWOT analysis, strengths and weaknesses are classified as what type of factors?
  • Internal factors
400
  • What three groups are identified as the primary, major sources of sports revenue?
  • Spectators, broadcasters, and businesses
400
  • What is the business term for the full collection of all products that an organization sells?
  • Product mix
400
  • To whom is an official corporate press release directly sent to share information?
  • The media (reporters/news outlets)
400
  • In the AIDA model, which specific stage gives people a clear reason to care?

Interest

400
  • What is the term for the job market that includes unadvertised positions found through networking, referrals, and personal connections?
  • The hidden job market
500
  • Why is sports marketing uniquely unpredictable compared to traditional product marketing?
  • Because sports outcomes cannot be predicted or controlled
500
  • What is a product line?
  • A collection of similar items offered for sale
500
  • What type of media relations occurs when an organization actively feeds information to the press before being asked?
  • Proactive media relations
500

When a fan actively searches online for tickets because they already want to go, what type of marketing is pulling them in?

Pull marketing

500
  • What legal business structure stands out as one of the major choices for a new entrepreneur starting a sports venture?
  • An LLC (Limited Liability Company)
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