The base unit that you are studying in your content analysis.
What is a unit of analysis?
100
Respondents can offer their own answers.
What is an open-ended question?
100
A group interview, often used for market and academic research, which examines attitudes toward such things as products, policies, and media content.
What is a focus group?
100
A chi square test of independence looks at the difference between the expected frequencies if the null hypothesis were true and this
What are observed frequencies?
100
Statistical tests that allow you to generalize to the population at large.
What are inferential statistics?
200
After training your coders, you code a pilot sample in order to see that coders are measuring the same thing.
What is intercoder reliability?
200
Questions that are really multiple questions disguised as one and might confuse the respondent.
What is a double-barreled question?
200
A person who leads a focus group.
What is a moderator?
200
The numerator of the t test formula includes the difference between these
What is the mean of each group?
200
"A statement or proposed explanation for an observation, a phenomenon, or a scientific problem that can be tested or observed." (Privitera, 2012, p. G-5)
What is a hypothesis?
300
In a content analysis of whether men and women are portrayed differently in films, gender would be this.
What is an independent variable?
300
A method of organizing a survey allowing multiple questions to be gathered under categories of answers.
What are matrix questions?
300
An interview style in which the researcher uses some prepared questions but also uses unplanned probing and follow-up questions.
What is a semistandardized interview?
300
A number which a result of a statistical test must be larger than in order to reach statistical significance.
What is a critical value?
300
There is no real difference between variables and any difference measured is merely a result of chance.
What is the null hypothesis?
400
An interpretation of deeper meanings of recorded communication.
What is latent content?
400
A scale that takes two terms, basically antonyms and asks respondents to rate their attitudes between the two questions.
What is a semantic differential scale?
400
A detailed account of the deepest form often used in ethnography to detail as many aspects of a culture as possible.
What is thick description?
400
How many values in a dataset are free to vary.
What is a degree of freedom?
400
If your null hypothesis were true, this states the probability your results were reached by chance.
What is a p value?
500
Definitions that explain your variables and how you plan to measure them.
What is operational definition?
500
A scale that offers varying degrees of a variable in the thought that someone who agrees with the stronger would also agree with the weaker.
What is a Guttman scale?
500
A form of qualitative analysis in which a hypothesis is formed, tested, and repeatedly refined.
What is analytic induction?
500
When one variable increases, another also increases.
What is a positive correlation?
500
Your p value is less than .05, so you reject the null hypothesis. You have reached this.