The Bauhaus
Bahaus cont & The Modern Movement in America
The International Typographic Style
The New York School
Corporate Identity and Visual Systems
100
Das Staatliche Bauhaus, a German design school whose faculty and students shaped the modern design aesthetic, opened on April 12, 1919 in what country
What is Germany
100
Many innovations in graphic design occurred outside mainstream society. He was the person who applied these new design approaches to everyday design problems and explained them to a wide audience.
Who is Jan Tschichold
100
The design movement that emerged in Switzerland and Germany during the 1950s was the International Typographic Style. The roots of this are found in the curriculum at the School of Design in Basel. This movement is also known as.
What is Swiss design
100
Paul Rand designed a logo for this computer company.
What is IBM
100
William Golden designed this major television networks logo
What is CBS
200
He founded with the idea of creating a 'total' work of art in which all arts, including architecture would eventually be brought together.
Who is Walter Gropius
200
He designed the typeface Futura
Who is Paul Renner
200
The quality and discipline found in the Swiss design movement can be traced to this man. He believed the solution to a design problem should emerge from its content.
Who is Ernst Keller
200
His design methodology—searching for symbols to capture the essence of the contents and treating form and content as one—received a receptive response from its literary audience. In 1945, he became the visual design research director of Look magazine.
Who is Alvin Lustig
200
BP (1989), Shell (1971), and Exxon logos (1966), Lucky Strike logo, 1939 where designed by him.
Who is Raymond Loewy
300
His goals were to release each student’s creative abilities, to develop an understanding of the physical nature of materials, and to teach the fundamental principles of design underlying all visual art.
Who is Johannes Itten
300
He created posters for the Rural Electrification Administration that presented through signs understandable to illiterate and semiliterate audiences.
Who is Lester Beall
300
She was the director of the Design Services Office at MIT She worked with Ralph Coburn and Dietmar Winkler. Many of their solutions are purely typographic, originally created on a drafting table for economical line reproduction. In a sense, letterforms are used as illustrations, for the design and arrangement of the letters in key words frequently become the dominant image
Who is Jacqueline S. Casey
300
He emerged as one of the most influential graphic designers in postwar America. His designs for Westvaco Inspirations, four-color publications demonstrating printing papers, made a significant impact.
Who is Bradbury Thompson
300
He began as a partner at Unimark, and when the New York office closed, founded this studio with his wife Leila in 1971. The rational order of grid systems and emphasis on lucid and objective communication remained a constant.
What is Vignelli Associates
400
He saw graphic design, particularly the poster, as evolving toward the typophoto. He called this objective integration of word and image to communicate a message with immediacy “the new visual literature.
Who is Laszlo Moholy-Nagy
400
He was the art director of Harper’s Bazaar, where he remained from 1934 until 1958. He had an affinity for white space and sharp type on clear, open pages, he rethought the approach to editorial design.
Who is Alexey Brodovitch
400
He evolved a design philosophy based on the elemental graphic-form language of point, line, and plane, replacing traditional pictorial ideas with a modernist aesthetic. In 1965, he published Graphic Design Manual, a book that presents his application of elemental design principles to graphic design.
Who is Armin Hofmann
400
He designed the logo and film titles for The Man With the Golden Arm
Who is Saul Bass
400
This logo was designed by Pat Gorman and Frank Olinsky. With these variations, the logo could assume different personalities, participate in animated events, and be demolished. The concept of a logo with a constantly changing persona runs contrary to the widely held belief that trademarks and visual identifiers should be absolutely fixed and used in a consistent manner.
What is MTV
500
A Swiss designer and photographer who thoroughly understood modernism’s new approaches to visual organization as well as its techniques, such as collage and montage.
Who is Herbert Matter
500
In America, his technique became more refined, partly because he had begun to use the airbrush to achieve highly finished forms.
Who is Joseph Binder
500
Emerging as a leading theorist and practitioner of the movement, he sought an absolute and universal form of graphic expression through objective and impersonal presentation, communicating to the audience without the interference of the designer’s subjective feelings or propagandistic techniques of persuasion.
Who is Josef Müller-Brockmann
500
Herb Lubalin design directed the International Typeface Corporation's journal which publicized and demonstrated its typefaces which was called.
What is U&lc
500
He became art director for CBS Radio in 1946. He combined conceptual clarity with a straightforward and provocative visual presentation. Typography and image were arranged in well-ordered relationships using blank space as a design element.
Who is Lou Dorfsman
M
e
n
u