• Strengths
• Weaknesses
• Opportunities
• Threats
SWOT
Something given in exchange for a product
price/money
provide direction for everything that happens in an organization and set the foundation for the Management Process
Mission, Vision, and Values statements
• traditional advertising,
• sales promotion,
• public relations,
• personal selling,
• social media, and
• e-commerce
promotion
Development, maintenance, and allocation of resources
management
helps managers increase efficiency and effectiveness
management process
process of deciding what needs to be done to achieve
organizational objectives; identifying when and how it
will be done; and determining who should do it
planning
business to customer
retail
process of guiding and motivating others toward the
achievement of organizational goals
leading
business to business
wholesale
• Dividing up tasks (division of labor)
• Grouping jobs and employees (departmentalization)
• Assigning authority and responsibilities (delegation)
organizing
Ability to influence others to behave in a particular way
power
attitudes, values, and standards of behavior of an
organization
corporate culture
strategic, tactical, operational, contingency
4 types of planning
process of assessing the organization’s progress toward accomplishing its goals
controlling
adapting a leadership style to best motivate team members and meet the needs of the organization
situational leadership
• A means of projecting expectations, anticipating problems, and guiding decisions
• An examination of internal and external factors that impact the organization and its plans
SWOT analysis
leader makes all the decisions, and increases productivity in the short term, but is detrimental to long-term engagement, motivation, and creativity
autocratic leadership
legitimate, reward, coercive, referent, and expert
5 primary sources of power
leader involves the entire team in decision making, leads to strong everything but can be time consuming
democratic leadership
Operational Planning
first level
Tactical & Contingency Planning
middle level
top, middle, first-line
management hierarchy
Strategic & Contingency Planning (which level of management?)
top level
team members make all the decisions, works well in highly skilled and self-motivated teams but is most often detrimental for productivity
laissez-faire leadership