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Easy to read name identifies IP address
Domain name
Conversion Funnel
a track a consumer takes through internet or search system navigating e commerce website & converting to final sale
Logical layout / roadmap
can you find what you are looking for easily
marketing concept
consumer orientation to promote long run success
Brand positioning
a marketing strategy that aims to make a brand occupy a distinct position relative to competing brands
.com .org .net .gov .edu
TLD top level domain
Custom audiences
converting lists into online lists
Crucial Business information
Products offered
Real time marketing
strategy focused on current relevant trends and immediate feedback from customers
Brand equity
added value that a respected and successful name gives to a product
number of people that view a page then leave w/o viewing other pages
Bounce Rate
look alike audiences
building lists to fit profile of a customer
Content Audit
Process of evaluating content elements & information assets on some part all over the web
Marketing automation
software platforms and technologies that organizations use to more effectively market on multiple channels online and automate repetitive tasks
Brand value
is merely the sum total of how much extra people will pay or how often they choose the expectations memories stories and relationships of one brand over the alternatives
Conversion Rate
# conversions divided by # of visitors
Tumbler
free social media - posts multi media content to customized blogs
Newsletter
regularly distributed publications mainly about one main topic of interest to subscribers
cloud computing
using a network of remote servers hosted on the internet to store manage and process data, rather than a local server or a personal computer
Completing an action(s) the website wants a user to take
Conversions
Listserv
application that distributes messages to subscribers on an electronic mailing list.
marketing mix
blend of products promotion distribution and pricing strategies to fit a defined target market.
Software as a service
software distribution model in which a third party provider hosts application and makes them available to customers over the internet.