Persuasive Pitch Requirements
How you should start your pitch?
Start strong. Grab your audience's attention.
TRUE
_____ appeals to the emotions of the audience.
Pathos appeals to the emotions of the audience.
__________ is a statement from a customer about how a product or service has benefitted them and often includes them recommending it.
Tell me 1 example of a product you can make a testimony of (you liked).
Testimonials
Catchy
Establish trust and develop credibility. In order to persuade your audience to invest in your product, they will want to _____________.
be able to trust you and believe you.
1. Persuade
2. Inform
3. Entertain
_____ depends on logic, facts and evidence to persuade the audience.
Logos depends on logic, facts and evidence to persuade the audience.
______ is exactly what it sounds. Use ___ words to make smth sound more appealing.
Make up 2 examples using the products of your classmates and/or your own.
Fancy language / fancy
What's one of the most important things to consider when you are creating a new product?
Tell me 3 important aspects to consider doing when you present your product.
-Introduce yourself
- Make eye contact
- Speak with good volume
(so people can understand you)
What does it mean to persuade someone?
1 situation, place or circumstance you can see a person try to persuade one or more.
To try to convince the reader to believe something or do something.
Advertisements, commercials, persuasive letters, opinions, campaing speeches, trailers, etc.
_____ depends on credibility and expertise.
Ethos depends on credibility and expertise.
______ is using excessive praise/ compliments to get what you want .
Tell me 3 examples you have seen.
Flattery
"That looks beautiful on you!"
"Because you're worth it"
"That color looks amazing with your eyes!"
You need to create your pitch to match your _________
audience.
(the pitch needs to relate to them, to your audience).
What does it mean to inform someone?
3 situations, places or circumstances you can see it happen.
- To teach or give information to the reader.
Textbooks, nonfiction books, newspaper articles, biographies, articles, directions.
HEART refers to _______.
HEAD refers to ________.
CRED refers to ________.
HEART refers to PATHOS.
HEAD refers to LOGOS.
CRED refers to ETHOS.
_________ is getting people to think or do smth because "everyone else is doing it"
[Correct pronunciation wins you 50 points]
Tell me 4 examples happening nowadays.
Bandwagon Thinking
Fashion, Labubus/Mistery boxes, Food/drinks, Social media, Events, Technology, Hobbies, Music, and so on.
What should your advertisement include?
1. Product's name
2. Your product (either a sketch or a model)
3. A slogan (Should either use hyperbole, bandwagon thinking, fancy language, or flattery)
- Give statistics and facts about your invention. ________________
- Have a strong, persuasive conclusion. The last words you say should ________________________.
- prove why your product is worth buying.
- convince your audience to want to invest and buy your product.
What does it mean to entertain someone?
5 situations, places or circumstances you can see it happen.
- To hold their attention through enjoyment.
Fiction, stories, poems, songs, plays, jokes.
Pathos: “If you don’t adopt the puppy, he may never find a happy home”
Logos: “People who eat chocolate are 72% happier than those who don’t, so we should eat chocolate everyday”
Ethos: “As a dentist, I see this problem a lot, so I recommend using a sensitive toothpaste”
________ are BIG exaggerations.
ACT an example of a commercial or smth you remember seeing.
Hyperboles
When you "sell" your product, you need to generate __ ________ or ________.
a necessity / why it does and how it makes life better.