Ch 12 and 13
Ch 14 and 15
Ch 16 and 17
Ch 18 and 19
Ch 20, 21, 22
100
A written summary of a person's education, training, work experience, and job qualifications.
What is a resume?
100
Pieces of information that feed the global information system database.
What is data input?
100
The stages a product goes through from the time it is introduced until it is taken off the market.
What is a product life cycle?
100
A direct communication between seller and potential customer.
What is personal selling?
100
Funds provided by a company's owner's.
What is equity capital?
200
Using the internet to search for jobs includes this. (what you post)
What is posting your resume for employers to review?
200
Consistency of the gathered data.
What is reliability?
200
A unique product that consumers make a special effort to obtain. (a product from a well-known company)
What is a specialty good?
200
Marketing effort directed at the final end user.
What is a pull promotion?
200
An investment company that manages a pool of funds from many investors.
What is a mutual fund?
300
Locking employees out of the workplace.
What is a lockout?
300
Method of using human hands and bodies as the means for transforming resources into good and services.
What is manual production?
300
Includes a person's hobbies, family activities, work interests, and social opinions.
What is psychographics?
300
The use of one promotional approach in all geographic regions.
What is standardized advertising?
300
Taking precautionary actions is this type of risk.
What is reduction?
400
A policy of having a union member on the boards of directors.
What is a codetermination?
400
System where machines perform the work.
What is automated production?
400
A document that describes the marketing activities of an organization.
What is a marketing plan?
400
When a new product is given a high introductory price.
What is skim pricing?
400
Insurance that includes loss of real and personal property and financial responsibility for injuries or damage.
What is property insurance?
500
Part of the dues go into this type of fund. (pg320)
What is a strike fund?
500
The process of measuring good and services against a product standard.
What is quality control?
500
Includes advertising, packaging, and shipping.
What is marketing?
500
Is a full-service global distribution intermediary. (Ch18)
What is a export trading company?
500
Must include the following elements: * common to many people * not excessive in magnitude * definite *not trivial * able to be calculated
What is insurable risk?
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