Facts about Holiday Season
Noel means this in French
Christmas
Honorary F&A team member with a Christmas tradition of making gnocchi with their dad
Paris Shamsa
We recorded all-time high impression volume on this day
Cyber Monday (Nov 28)
1.8B Impressions
This company's recent change in privacy setting on its mobile system has hurt many app builders
Apple
This DSP buys the largest share of CTV inventory in our exchange
The Trade Desk
The word “Hanukkah” means
Dedication
This F&A member wishes to be reincarnated into a River Otter
Sarah Mcbride
Amazon
Netflix has entered into a partnership with this company to support their new Ad supported subscription plan
Microsoft
This Publisher recently onboarded in Oct 2021, has quickly become our largest CTV publisher in our exchange (52% SOV)
Pluto TV
On what date was New Year’s celebrated in ancient Rome
March 1
This F&A member often plays Monopoly with Car piece
Ben Dhillon
This new type of transaction was newly introduced in Dec 2021, which now makes up 11% of our exchange
IVP - Inventory Package
This Industry vertical grew the largest YoY% in 2022 due to a major event that took place in US, Brazil, Colombia, France and Italy
Political (Non-Profit)
This type of CTV that is not SVOD/AVOD, but it still has myriad of digital content that can be seen on your big screen at home for free
FAST (Free ad-supported television)
Double Jeopardy
The movie Miracle on 34th Street is based on what real-life department store
Macy's
DOUBLE JEOPARDY
This F&A member really enjoyed 2018 reboot of Tomb Raider
Moe Hussain
Outside of US, this country has the highest slot request volume in 2022 to date
Germany
How many times does an average person need to see brand/product/service before agreeing to buying their product/service?
Seven to Nine
Double Jeopardy
Average CPM for CTV Inventory in 2022 is (nearest dollar)
$13 ($12.7) - Web Banner is around $1.8
Which three colors are used in Kwanzaa
Red, Black and Green
This F&A member is terrified of sharks so much so that in any open water, he/she sees imaginary sharks while swimming
Kristina Gubanov
What a tough year for CPG Industry, but not for this brand who has managed to grow +36% but once almost gave away a Harrier jet as a promo back in 1996
Pepsi
Total SOV% of digital advertising which includes Search, Social, Video, Display is
65% (31% Search, 19% Social, 8% Video, 4% Display)
Progressive Group