Types of Banks
What type of bank is owned by its members?
Credit Union
Which law has a direct relationship
A new tech start-up conducts market research to make decisions about what/how to sell; what marketing function is this?
Marketing Information Management
Emma encourages her employees to be engaged with their customers, verbally reach out, and show emotion. What types of culture are these?
Affective & Low-Context
What is the difference between a corporate and an investment bank?
corporate focuses on day to day vs investment is for mergers, acquisitions, and other big investments
In recent years, careers in technology have been skyrocketing. Why?
More demand more technology --> Law of Demand
Partnership
Emma uses body gestures and non-verbal cues to convey information. What type of culture is this?
High Context
What type of bank do you suggest for this customer:
"We are looking to merge our shoe store with a neighboring clothing store"
Investment Bank
An ice cream store prices one cup of ice cream at $3 and receives a lot of customers, but loses money. Then, it prices it at $10 and no customers come. Why? What should the store do?
Law of Demand -> more expensive products = less demand
Reach the equilibrium price - between $3-$10
In the summer, a clothing store holds very few jackets, and its prices are very low. What law can this be attributed to?
Law of Supply
Amazon actively reaches out to customers about the status of their packages. Is this CRM or CEM?
CEM