Financial Constraints
Financial constraints only affect consumers with low incomes.
False.
True or False: People with financial constraints think more about opportunity costs when making purchases.
True.
True or False: Consumers with low financial status trust anthropomorphized products more than those with high financial status.
False.
What are financial constraints?
Economic limitations that restrict consumer behavior and desired consumption.
How can planned purchases reduce the negative impact of financial constraints on purchase happiness?
They feel more justifiable and evoke less regret or alternative considerations.
What does anthropomorphism mean?
Attributing human traits to non-human entities.
Name two of the four perspectives of financial constraints.
Resource scarcity, choice restriction, social comparison, environmental uncertainty.
What is the primary reason financially constrained consumers experience less happiness from purchases?
They focus more on opportunity costs.
How do financial constraints affect consumers’ perceptions of anthropomorphized products?
Consumers with lower financial status may be less likely to trust or assign "agency" to these products.