This is the slice of ownership you buy when you invest in a company.
What is a stock?
This is what we call the mental shortcuts or errors that cause people to make irrational decisions.
What are cognitive biases?
This type of account is best for everyday spending and paying bills.
What is a checking account?
This is the current richest person in the world.
Who is Elon Musk?
This sportswear brand’s “swoosh” logo and “Just Do It” slogan helped it become one of the most recognized in the world.
What is Nike?
Julia buys a stock. These are the two main ways she can make money from it.
What are dividends and capital gains?
When someone only pays attention to news that agrees with their beliefs, they are showing this bias.
What is confirmation bias?
This account type is designed for storing money and earning interest over time.
What is a savings account?
This social media CEO became one of the youngest billionaires in the world after creating Facebook.
Who is Mark Zuckerberg?
This tech company dominates the smartphone market with its signature phone and builds brand loyalty through its sleek design and ecosystem.
What is Apple?
Julia worries about the risk of owning just one company. Name a strategy that lowers that risk.
What is diversification?
This bias causes you to keep spending money on something just because you already spent a lot on it.
What is the sunk cost fallacy?
This feature automatically puts your paycheck into your bank account without needing a paper check.
This NBA legend became the first athlete to reach billionaire status, earning most of his fortune from his partnership with Nike.
Who is Michael Jordan?
Known for trendy clothes and viral TikTok hauls, this fast-fashion company faces criticism for its low prices and environmental impact.
What is SHEIN?
At its IPO, Company A raises $1,000,000 by selling 2,000 shares. This is the price per share.
What is $500 a share?
If you buy a stock just because “everyone else is doing it,” you’re showing this group-based bias.
What is herd mentality?
This term describes earning interest on both the money you deposit and the interest that builds over time.
What is compound interest?
This rapper and entrepreneur from NYC built a $2.5 billion fortune through music, art, and business ventures.
Who is Jay-Z?
This coffee giant became a symbol of youth culture and “third places,” where people meet to study, work, or relax with a latte.
What is Starbucks?
This type of stock gives you voting rights and partial ownership in a company.
What is a common stock?
When someone buys something just because they’re afraid of missing out on what others have, they’re showing this bias.
What is FOMO?
This lets you pay your regular bills—like rent or phone service—automatically through your bank’s website or app.
What is online bill pay?
This 14th-century ruler of the Mali Empire is often called the richest person in history, known for his legendary pilgrimage to Mecca where he gave away so much gold it caused inflation.
Who is Mansa Musa?
This social media platform turned app-based video trends into massive advertising power, showing how attention equals profit in the digital economy.
What is TikTok?