Planning
Secondary Research
Primary Research
100
Defines the problem or purpose of your research
What is problem statement
100
Online search tools that identify individual webpages that contain specific words or phrases you've asked for
What is search engines?
100
A form of group research interview
What is focus group?
200
Repeatable pattens taking place over time
What is trends?
200
Handy guides to factional and statical information about countries, politics, the labor force, and so on.
What is almanacs and statical resources?
200
Questions without simple, predetermined answers; used to solicit opinions, insights, and information
What is open-ended questions?
300
A firm might appear to be conducting a survey when it is in fact using the questions to identify hot sales leads
What is sagging (selling under the guise of research)?
300
Online monitoring tools which track tweets that mention specific companies or other terms
What is TweetBeep and TweetDeck?
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