Ethics Violations
Avoiding Repetition
Avoiding Lazy Writing
Linking
Headings
100

A lawyer CANNOT claim to be this if they are not board certified.

What is an expert/expertise or specialist?

100

Another way to say help.

What is assist, provide counsel/advice, guide you?

100

This wording is Holly's FindLaw writing pet peeve.

What is dealing with?

100

This is why we don't link to external sites from a client's webpage.

What is because it encourages the reader to leave the client's site?

100

This is what our headings should be across all types of writing.

What is engaging and informative?

200

We avoid this wording when mentioning results.

What is best possible results/outcome?

200

These are other ways to say matters.

What is concerns, questions, issues, cases, claims, disputes or conflicts?

200

Another way to get across the idea of managing or doing something is this.

What is handle? But don't end up repeating it.

200

Why is it important to link relevant practice area pages to each other?

What is because the search engines like it and it helps readers move through the site?

200

This is what a blog post title should do.

What is the title should be engaging and clearly communicate the topic of the post?

300

These types of words - exceptional, optimal, unparalleled - are called this.

What are superlatives?

300

This is how many times you must use the firm name on a page.

What is once?

300
This is a better way to say like.

What is such as?

300

This is what we call it when the anchor text is the same as the title of the page it is linking to.

What is exact-match anchor text?

300

This is what a Facebook promotion heading should do.

What is catch the reader's attention while relating to the topic and photo?

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