SEM
When your click-through rate (CTR) is high but conversions are low, this element is often the first place you should investigate.
What is the landing page experience?
This type of content is identical and reused on multiple pages or websites.
What is Duplicate Content?
This metric measures how often users take meaningful actions compared to total impressions.
What is Engagement Rate?
When a client questions ROI, this data-driven approach focuses on tying marketing efforts directly to revenue.
What is attribution reporting?
This font makes up about 13% of our landing page content, and is Jaycie's favorite.
What is Proxima Nova?
Even if you bid the highest amount in an auction, you can still lose the impression if this component of Ad Rank is too low.
What is Quality Score?
This metric estimates the strength of a website’s backlink profile on a logarithmic scale.
What is Domain Authority?
This targeting method allows advertisers to show ads to people similar to an existing customer list.
What is a Lookalike Audience?
This metric represents the total projected revenue a client generates over the entire relationship.
What is Customer Lifetime Value (CLV)?
This custom starter theme is the foundation for most of our WordPress builds before client design is layered on.
What is FMbuilder?
This match type gives you the most control by only triggering ads when the search query closely matches your exact keyword.
What is Exact Match?
When multiple pages compete for the same keyword and hurt each other’s rankings, this issue is occurring.
What is Keyword Cannibalization?
When content is designed to generate shares and saves rather than immediate clicks, it is optimizing for this type of signal.
What is engagement (or social proof)?
During onboarding, sales initiates billing, but it is the CM’s responsibility to do this.
What is confirm that services are billed appropriately?
This internal system allows us to securely collect patient information online for virtual consults and new patient intake.
What are Firm Forms or TruForms?
When broad match keywords trigger irrelevant searches, adding these prevents wasted spend.
What are Negative Keywords?
This type of schema markup enhances search listings with ratings, FAQs, or additional structured data.
What is Structured Data?
This audience type is built from people who have already visited your website or engaged with your social content.
What is a Custom Audience?
When a client requests services outside scope without a contract update, this process should occur.
What is a scope revision (or change order)?
This technique delays loading off-screen images until the user scrolls.
What is Lazy Loading?
This tracking method passes click data through a URL parameter so analytics platforms can attribute performance properly.
What are UTM parameters?
When the SEO team doesn't want a page to show up on Google search results, they use this specific setting to discourage search engines from picking it up.
What is No-Index?
This tracking tool allows platforms like Meta to attribute website conversions back to ad campaigns.
What is the Meta Pixel?
In the onboarding phase, this workshop must be scheduled by sales, but the CM ensures it is communicated clearly to the client.
What is the Branding Workshop?
___ is used for digital screens and combines light to create color, whereas ___ is used for printing and combines ink to create color.
What is RGB & CMYK?