SEM
This metric measures how often someone clicks your ad after seeing it.
What is Click-Through Rate (CTR)?
This metric tells you how many people saw your site in search results, even if they didn’t click on it.
What are Impressions?
This metric measures how many unique users saw your post.
What is Reach?
According to the CM motto, if it doesn’t live in this system, it doesn’t exist.
What is Basecamp?
This WordPress feature allows developers to build pages using sections like headings, images, columns, and buttons instead of writing raw code.
What is Gutenberg?
This Google Ads setting allows you to show ads to people who have already visited your website.
What is Remarketing (or Retargeting)?
This backend file helps search engines understand which pages to crawl on your website.
What is a Sitemap (XML Sitemap)?
This content type typically disappears after 24 hours on platforms like Instagram and Facebook.
What are Stories?
When reviewing a client’s account during onboarding, this page in Basecamp contains contact information, URLs, renewal dates, and account access details.
What is the Client Overview Page?
This practice ensures websites function properly across phones, tablets, and desktops.
What is Responsive Design?
This bidding strategy automatically adjusts bids to help generate as many conversions as possible within your budget.
What is Maximize Conversions?
This ranking factor refers to links from other websites pointing to your site.
What are Backlinks?
This metric combines likes, comments, shares, and saves to measure interaction.
What is Engagement?
This metric measures how long a client stays with the agency.
What is Client Retention Rate?
This optimization technique improves page load speed by reducing file sizes and scripts.
What is Minification?
This metric tells you how much you are paying for each completed lead or conversion.
What is Cost Per Conversion (or Cost Per Acquisition)?
This is the exact name of the html tag that contains the main heading of the page.
What is H1?
When engagement drops because the same audience sees your ads too often, this issue is occurring.
What is Ad Fatigue?
This principle reminds CMs that converting a potential patient requires persistence and coordinated marketing across multiple channels.
What is the Seven Touchpoint Rule?
This principle focuses on making websites usable for people with disabilities.
What is Accessibility (or ADA Compliance)?
This score, rated from 1–10, measures the relevance of your keywords, ads, and landing page experience.
What is Quality Score?
This SEO term sounds refreshing, but it actually refers to passing ranking power between pages.
What is Link Juice?
When a brand encourages user participation through comments, shares, or tagging friends to expand reach organically, it is leveraging this type of social amplification.
What is User-Generated Engagement (or Community Amplification)?
Before a Joint Strategy Review, a CM should read previous notes, open Agency Analytics, and pull this report to review keyword performance and search intent data.
What is the Search Query Report (SQR)?
Before pushing any website live, DEV checks this version to make sure nothing breaks publicly.
What is a Staging?