Sampling
#1 in the 8 Steps of Sampling
What is hand pick your consumer?
On Campus Opportunity, All Outlets & Potential Outlets
What is the Bulls Eye?
Where you should report feedback and notes on the consumers you seeded and their perception of the product and interaction.
What is RBU
This Global Student Project kicked of January 1, 2024.
What is Red Bull Can You Make it?
This is the age range of the EPC?
What is 18-24?
This person tried Red Bull in the past, not often. Has Red Bull occasionally
What is an Infrequent User?
4 Step Sales Process PIPE - What does it stand for?
What is Prepare, Introduce, Propose, Execute?
The number of cans you should keep on you as you head out on campus for daily seeding.
What is 5-10?
The only currency that can be used for the Red Bull Can You Make it
What is Red Bull Energy Drink?
The moment of ---- is what ultimately drives someone to grab a RB.
What is Need?
5 Consumption Occasions for Mission Planning
What is At Work, S&P, Active Lifestyle/Fitness, Study, & Gaming?
A concept designed to convert consideration for the product into immediate purchase at On Premise
What is Hi5 Excellence?
This asset can be used to hold 2 cans on a handle at living spaces, offices, study rooms, etc.
What is a 2 Can Door Hanger?
Student Marketeers need this many team applications each for Red Bull Can You Make it.
What is 4?
Individuals with an engaged following online for their personification and image.
What is an SOL?
This type of reporting includes things like comments, and consumer sentiment/feelings about the product and brand.
What is Quality Reporting?
Increasing the numeric distirbution & expanding our range in stores
Increasing the numeric distirbution & expanding our range in stores
This hack involves placing a book in a high traffic reading or study area.
What is the Ruby Del Toro Hack?
Student Marketeers need this many team applications each for Red Bull Can You Make it.
What is Berlin?
This global running movement supports research for spinal cord injuries.
What is Wings For Life World Run?
Name the 3 elements of a good mission report.
What is high-quality action photos, description, and accurate report sheet?
4 pillars of sales support
What is Horizontal/Vertical Distribution, Execution Standards, Industry Engagement, & Consumer Activation?
This will be used each semester to plan out things such as organization seeding, big moments, accounts to target, etc.
What is the Campus Planner?
This 2023 Global Student Project targeted gamers that play Valorant.
What is Red Bull Campus Clutch?
This Deep South target consumer is influential with EPCs and Young Adults.
This Deep South target consumer is influention with EPCs and Young Adults.