Twitter & Instagram have more users that fall into this demographic compared to Facebook
What is a younger audience
100
This is the percentage of your friends/followers on Facebook who your post is 'served up to'
What is 5%
100
This is the ideal number of keywords for a webpage to own
What is 1-2 keywords
100
This are the four ways digital marketing platforms can help drive franchisee recruitment for Edo Japan
What is search ads, display ads, direct placement, and competitor analysis
200
Three key strengths and benefits of paid search advertising (hint: 6 were mentioned)
What is relevant, pay only for performance, targeted, scalable, measurable & optimizable, supports a strong SEO performance
200
This is a key characteristic of local marketing
What showing ads that are geographically relevant or specific to a location
200
This social platform has become a great way for service/product focused brands to connect with key audiences
What is Yelp
200
This is what it's called when your subscribers are tired or annoyed of your email marketing efforts
What is "List Fatigue"
200
This could be used as a conversion point for Google search ads to aid in franchisee recruitment
What is someone filling out a franchisee request form (allowing us to monitor their performance)
300
This form of digital advertising presents a creative banner or video to the targeted audience
What is display & video advertising
300
These are the two types of ads that are available so far on Instagram
What is single photo and carousel (swipe through four images)
300
These are three ways you can target on Facebook (6 were mentioned)
What is location (i.e. city, province)
age
gender
interests (i.e. food, entertainment, sports)
behaviours (i.e. mobile users)
connections (i.e. people who Like your page, friends of people who like your page)
300
This is used to increase a site's visibility on Google and other search engines
What is search engine optimization
300
These are the five digital marketing platforms that can increase sales for Edo Japan
What is Google Display ads, local marketing, Facebook ads, Twitter ads and Yelp ads
400
This form of digital advertising allows you to advertise to past visitors to your website based on their actions on your website and their online profile (such as age, location, etc)
What is retargeting
400
These are the three different kinds of ads on Twitter
What is promoted tweets, promoted accounts, and promoted trends (i.e. hashtag)
400
This is the name of Facebook's algorithm
What is EdgeRank
400
This is the Golden Rule of SEO
What is content comes first, SEO second
400
This would help increase Edo Japan sales by ranking better for SEO
What is taking ownership of Google Location Pages
500
This kind of digital advertising leverages a variety of data sources to deliver highly targeted ads
What is programmatic advertising
500
Content on this social network has a shorter shelf life
What is Twitter
500
These are 2 pros of advertising on Yelp
What is ad placement above competition, ownership of pages for reviews
500
This the undisputed king of email marketing platforms
What is MailChimp
500
This social network would be a great platform for Edo Japan's employee recruitment