Social Media History
An ________________________ is a system used by social media platforms to determine what content appears in a user's feed.
Algorithm
List 4 fashion medias that were used before social media
Magazines, Fashion Weeks, Buyers, Gate Keepers
What is a meme?
A cultural idea or format that spreads quickly online.
A hyper-connected consumer constantly interacts with brands through ________________________ devices and platforms.
Multiple/ mobile
What is virtual try-on technology?
Technology allowing users to digitally try products before purchasing.
A brand pillar is a core ________________________ that defines a brand’s identity.
Value/ Principle
Pinterest and YouTube platforms are most commonly considered an __________platform for fashion content
Evergreen Platforms
Why does humor often make fashion content shareable?
Humor is relatable and easy to share.
Name one expectation consumers now have because of social media.
Examples:
Give examples of immersive experiences in fashion
AR mirrors, Virtual Reality glasses experience,
__________ refers to content spreading rapidly across the internet through shares, reposts, and engagement.
Viral Content
Why is posting consistency important for algorithms?
Consistency signals reliability and increases visibility in feeds.
a virtual reality world where users can interact, game and experience things as they would in the real world
What is a Metaverse?
List 2-3 examples of digital assets
PDF, Picture, video, design files, documents, Presentations, Marketing collateral
What is an icon or figure representing a particular person in video games, internet forums, etc. ?
Avatar
________________________ occurs when technology changes how an industry operates.
Disruption
How do comments affect content visibility?
Comments increase engagement signals which boosts algorithm ranking.
How can brands intentionally design content for virality?
By using trends, storytelling, humor, and strong visual hooks.
Analyze the social connection of stories to brands and the role of storytelling in digital marketing.
Digital Storytelling
____________of goods contracted for with an individual specimen being specified) not able to replace or be replaced by another identical item; not mutually interchangeable
NFT
Technology allowing digital clothing, makeup, sunglasses trynon:
VTO (Virtual Try On)
Why might a brand prioritize video over static images?
Video often keeps users engaged longer, which platforms reward.
What is the risk of relying only on viral marketing?
Brands may lose credibility or appear inauthentic.
What are the 4 things that we are doing on social media?
Collecting, Curating, Quantifying, Filtering
____________ is digital cash with an encrypted key often in the form of a random string of numbers
Cryptocurrency