Fashion Careers
The Theories of Fashion
The Fashion Cycle
Who. What. Wear.
Fashion Wildcard
100

Someone who creates ideas that combine function and beauty into new garments.

Who is a Fashion Designer?

100

The newest theory of fashion adoption and is the opposite of the trickle-down theory. Fashion adoption begins with the young members of society who often are in lower income groups.

What is the Trickle up Theory?

100
Stage in the Fashion Cycle where items are the MOST expensive.
What is the Introduction Stage?
100

Adopt a look only after they're sure of a fashion trend, and buy later in the fashion life cycle

What is a Fashion Follower?

100

A person who organizes, manages, and takes on the risks of a business. They own their own business.

Who is an Entrepreneur?

200

This career focuses on the physical presentation of goods in the most attractive way, like creating Window Displays.

What is a Visual Merchandiser?

200

The oldest theory of fashion adoption and assumes fashion is dictated by those at the top of the social pyramid before being copied by the people in the lower social levels. 

What is the Trickle Down Theory?

200

Stage in the Fashion Cycle where manufacturers copy or adapt the main features of the style in less expensive materials and in lower quality construction. 

What is the Rise Stage?

200

Seek out new styles before they are popular, and usually buy during the Introduction stage of the Fashion Cycle.

What is a Fashion Leader?

200

The Planning, Buying, and Selling of Apparel and Accessories.

What is Fashion Merchandising?

300

The person is responsible for selecting and purchasing goods for their companies or retail store.

Who is a Retail Buyer?

300

A style can originate within any class and spread horizontally through the population to all groups.

What is the Trickle Across Theory?
300

Stage in the Fashion cycle in which a style is at its height of popularity and Fashion is great demand by almost everyone.

What is the Peak Stage?

300

Fashion leaders who influence others to imitate their style.

Who are Trendsetters?

300

Companies that make goods. Also known as the Producers.

What are Manufacturers?

400

Store employees who sell goods directly to customers.

What is a Retail Sales Associate?

400

A general direction in which a fashion is developing or changing.

What is a Trend?

400

The fashion cycle when the market is saturated and popularity decreases. Fashion is overused and starts to seem dull and boring.

What is the Decline Stage?

400

A bell-shaped curve that shows the stages of the fashion cycle.

What is the Merchandise Acceptance Curve?

400

Innovation to discover new knowledge, develop new products and improve old products.

What is Research and Development (R&D)?

500

The person plans fashion events to help build customer traffic and enhance company image.

What is a Special Events Planner?

500

A temporary, passing fashion that has great appeal to many people for a short period of time.

What is a Fad?

500

A style is no longer worn and is rejected by almost everyone.

What is the Obsolecence Stage?


500

Styles that take a long time to complete the fashion cycle.

What are Long Run Fashions?

500

Creating promotion for the fashion brand, such as garments, jewelry, shoes, purses, perfumes, and many more in the fashion industry.

What is Fashion Advertising?

M
e
n
u