CHK'S Data
Social Norm Campaigns
CHK's Data #2
Other
Random
100

TRUE OR FALSE: 82% of 11th graders in Santa Cruz have not used any alcohol at in the past 30 days

TRUE

100

True or False 

We are doing three different social norm campaign projects

True!

100
_% of 7th graders in Santa Cruz County have not engaged in binge drinking in the past 30 days


a. 90% 

b. 95% 

c. 87% 

d. 99%

d. 99% 

100

True or False

Youth can make a difference with their voices 

True 

100

It is physically impossible for what animal to look up at the sky? 

Pig 

200

TRUE OR FALSE: 63% of 11th graders in Santa Cruz county have never had alcohol in their lifetime

TRUE 

200

Make this statistic a positive statistic:

 93% of 10th graders have used alcohol in the past 30 days. 

7% of 10th graders have not used alcohol in the past 30 days 

200

_% of 8th graders in Santa Cruz county have not engaged in binge drinking over the past 30 days 

a. 97% 

b. 95% 

c. 87% 

d. 90%

a. 97% 

200

What day is FNL advocacy day? 

April 23

200

There are __ ways to make change for a dollar 


293

300

What does CHK stand for? 

California Healthy Kids survey 

300

Do social norm campaigns use fear tactics or highlight the dangers of underage drinking/tobacco use? 

No, they use positive statistics and images to highlight the normal behavior of not drinking or using tobacco. 

300

Only _% of 11th graders in Santa Cruz county have had 1 or 2 drinks in the past 30 days. 

a. 20%

b. 15% 

c. 12% 

d. 25% 

c. 12% 

300

What is the only known fish that can blink with both eyes? 

Shark 

400

_ of 7th graders in Santa Cruz county have never consumed alcohol. 

a. 3% 

b. 13% 

c. 10% 

d. 15% 

b. 13% 

400

Social Norm campaigns highlight what norm? 

The norm that most adolescents and teenagers are not using alcohol or tobacco. 

400

How does CHK's get their data? 

Surveys among 7th, 9th, and 11t graders from the years 2017-2019.

400

What is the importance of FNL advocacy day and month? 

Establish and strengthen relationships in the community 

Spread information about what FNL is 


400

What is the only state in the USA that has one syllable? 

Maine 

500

_ of 9th graders in Santa Cruz county have not used alcohol in the past 30 days. 

a. 7% 

b. 15% 

c. 10% 

d. 5%

c. 10% 

500

A social norm campaign involves what three different elements?

New information, emotional response, call to action

500

Where can you find CHK's data? 

On their website --> Reports and data ---> Search LEA reports to sort by county.  

500

What does the YES speech format stand for? 

Your own experience story. Examples (3), summarize 

500

What animal can sleep for up to 3 years?

*Hint: they are very slow*

Snail

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