MARKETING
4 P'S
PRODUCT, PRICE, PROMOTION, PLACE
FUNCTIONS OF FM
PROFIT MAXIMISATION ,WEALTH MAXIMISATION, MANAGING FINANCE, UTILISATION OF FINANCE
ELEMENTS OF COST
MATERIAL, LABOUR, OVERHEAD
PROMOTION MIX
ADVERTISING, SALES PROMOTION,PUBLICITY,
CAPITAL BUDGETING METHODS
NET PRESENT VALUE, PROFITABILITY INDEX, ARR,IRR
VEGETABLE OIL PROCESS
CRUSHING, REFINING, FINISHING
Means of transportation
Air, water, land and rail
DIVIDEND DECISION METHODS
WALTER MODEL, GORDON MODEL
OPERATING COSTING
TRANSPORT, CANTEEN, CINEMA THEATRE,