a paid medium whose goal is to move the audience to buy or do something.
What is advertising?
100
one is a story, the other is a story with samples of the products such as pictures, videos, tickets, coupons, etc.
What is the difference between a press release and a media kit?
100
is clear, understandable, and straight to the point.
What is a clear message?
100
so that you can get the point across.
What is jargon unnecessary in press releases and news stories?
200
is the practice of managing the spread of information between an individual or an organization
What is public relations?
200
a person who writes ad copy.
What is a copywriter?
200
announce new products or new service, announce the opening of a new business, announce an event, announce a hiring or promotion, introduce an important person to the community, manage a crisis, and tell reporters new plans about a conference.
What are some ways a press release is used?
200
a short text which serves to clarify a thought for or is designed with a form of, dramatic effect.
What is a tagline?
200
commonly used for:
Product launches
New company launch
Mergers and acquisitions
News conferences
Large events / Industry trade shows
What are media kits used for?
300
a story written by a publicist to announce to the press about something newsworthy.
What is a press release?
300
hook the reader with a head, be free with adjectives and adverbs, every word counts so chose your words carefully, show the benefits of what you are advertising.
What are guidelines for creative copy?
300
tell your side of the story
"spin" or present the information in a biased way that benefits the clients.
how is a press release different from newswriting?
300
a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.
What is a logo?
300
press kit.
What is another word for media kit?
400
make sure the lead has a central point, uses facts to tell the story, uses the inverted pyramid format, uses AP style, avoids jargon.
What are the similarities between writing a press release and a news story?
400
they both want to send out clear messages.
In what way do copy writers think like journalists?
400
plan media campaigns, write press releases and scripts for video and audio releases, organizes news conferences, acts as the spokesperson for the person, organization, or business.
What are common activities of a publicist?
400
a maxim, a phrase meant to formally summarize the general motivation or intention of an individual, family, social group or organization.
what is a motto?
400
used to decide whether or not people want to read the article or not.
Why are headlines important.
500
provides elements beyond a press release such as: press release, photos, sample of product, video of product, means to get a sample, such as a coupon or ticket.
What is a media kit?
500
headline, subhead, a photo, graphic or illusion, text with a lead paragraph that gets the point across quickly, request for action, the company logo or symbol, the company tagline, motto or slogan.
What are elements of advertisement?
500
To get the attention of reporters editors, and producers, working in news organizations.
What is the purpose of a press release?
500
memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose.
What is a slogan?
500
So people know if the product is actually god or not so they don't waist money.
Why is it important to tell the truth when advertising?