Food Marketing In Action

Brand Recognition

100

What is the most profitable soda brand in the world?

Coca-Cola, making more money than Pepsi, Dr. Pepper, Sprite and Fanta combined. 

Why do you think Coca-Cola is so successful?

200

Name two food products that feature a cartoon character in their ads or on their packaging

Frosted Flakes, Cap' N Crunch, Rice Krispies 

300

Why do companies use cartoon characters in their marketing?

Children respond more favorably to foods that use popular cartoon characters. Children prefer the taste of foods that have cartoon characters on the package.

400

Name two cartoon mascots that appear in ads for vegetables, fruits, or nuts.

The Jolly Green Giant, The sun-maid raisins girl, the California Raisins, and Mr. Peanut.

Influence of Ads

100

In a 2006 study, people were shown different brands while their brains were hooked up to an MRI. See the most well known brands activated parts of the brain associated with which of the following?

A) Reward

B) Positive emotions

C) Self-identity

D) All of the above

D) All of the above

200

In 2010, the Television Bureau of Canada launched an advertising campaign featuring broccoli, "the miracle food." Following the campaign, broccoli sales 

A) Increased

B) Decreased

C) Stayed the same

A) Broccoli sales increased by 8%, while consumers perceptions of broccoli as a tasty and healthy food increased.

300

At what age do children become able to understand that the purpose of commercials is to persuade them to buy products?

A) 4 years old

B) 6 Years old

C) 8 Years Old

D)10 Years Old

C) 8 years old

Advertising Tactics

100

Successful marketing often involves developing unique products. For every successful new product, there are countless failures. Which of the following real products was NOT a market failure?

A) Life Savers Soda

B) Greek Yogurt

C) Pepsi A.M (the breakfast cola)

D) Colgate Brand Frozen entrees

B) Greek Yogurt

200

Placing candy and other tempting products at the cash register is designed to encourage spur-of-the moment purchases. This tactic is called:

A)Impulse marketing 

B) Drip Marketing 

C) Niche Marketing 

D) Ambush marketing

A) Impulse Marketing

Food manufacturers frequently pay "slotting fees" to place their products on the most visible areas of supermarket shelves where consumers are more likely to notice them.

300

What is the main reason companies sell sodas and other products in schools?

To build brand loyalty. Company representatives benefit from recruiting lifelong customers at a young age but do not make much money selling sodas in schools.