Types of FPD
What are the three types of FPD?
Line extension
Me Too
New2World
Which type of FPD is this?` Cricket Flour
What colour chopping board do we use for raw meat? (not chicken)
Red
Stay at home mothers
How could companies directly advertise to them?
TV
Magazines
What does FPD stand for?
Food product development
Provide an example of the three types of FPD
- Line Extension
-Me Too
- New2World
answers will vary
Which type of FPD is this? Mint chocolate kitkat
Line extension
Why do we use separate chopping boards for different foods?
Prevent cross contamination between food items like vegetables getting the bacteria from touching the chopping board that had raw meat on it.
Colourful
Have a character on it like Bluey
Smaller size.
Which is an example of 'niche' market
- Keto foods
-High protein foods
-Low Calorie foods
Keto foods
Why do brands make new products like line extension?
What type of FPD is Pepsi?
Copycat/me2
personal protective equipment
A protein bar that is made of non-animal protein, low in calories and minimally processed. Who is the target market?
Vegans, fitness people, people who want on-the-go foods (convenience).
What is an example of a demographic?
A) 15-18 year old girls who like Marvel Movies
B) Girls aged between 12-15 and play soccer
C) Couples without children, aged between 25-30
All of them!
Why is New2world an expensive, and therefore rare, product to develop?
Extensive cost of buying new equipment, researching recipes and what works, training staff to know how to operate new machines.
Cost of advertising- promote the new product to encourage people to try something so new and never before seen!
I am something that has never been seen before (for its time). I can include upngo original flavour, frozen meals, mug cake
New2world
Wht is the difference between cleaning and sanitising?
Cleaning- remove the dirt that is visible eg stains on plate, food scraps
Sanitising- killing bacteria.
How could I change a normal bottle of juice to appeal to people on a diet?
Think size, packaging, ingredients. Three reasons needed
Smaller size- advertise less calories
No added sugar
Images or words on the packaging that appeal to people on a diet like 'slim' or 'healthy'
What word does this describe?
Foods that save time and energy. Include sauces, prepacked salads etc.
Convenience foods
Describe the three types of FPD
-New2world
-Line Extension
-Copy Cat/me too
New 2 world- completely new idea
Line extension- new flavour, size, recipe
Copy cat- generic product/copy
I am made for individuals with a budget. I don't need to spend money on advertising so I can be cheaper. I also am outsourced to be made by other companies.
Copy cat/me2
Warm water removes oil and grease whereas cold does not. It also dissolves food particles and makes dishes dry faster.
How would a company advertise to a teenage girl? 2 ways needed.
social media posts
Snapchat filters that has the brand name on it
Celebrity endorsements.
What is the difference b/w vegan and vegetarian?
Vegans do not consume anything that comes from an animal eg milk honey eggs, leather, wool
Vegetarian- just does not eat the meat (sometimes not eggs either)