The Basics
The S in SWOT
A specific group of people who are most likely to buy your product.
What is Target market?
What year was Facebook founded?
What is 2004?
An independent wholesaler who does not take title of the products they are distributing.
What is an agent?
This business has grown 100% since last year.
What is Uber Eats?
The marketing mix is made of this.
What is Product, Price, Promotion and Place?
A type of market segmentation that involves statistics about where people live.
What is geographic segmentation?
Released in 1982, this Michael Jackson album is still the worlds best selling album of all time.
What is Thriller?
These consumer goods are purchased frequently and with a minimum of shopping or decision-making involved.
What are convenience goods?
In 2018, this toy store finally shut down operations. It was a sad day for Geoffrey.
What is Toys R Us?
The idea that you must satisfy a customer’s needs and wants in order to make a profit.
What is the marketing concept?
A type of market segmentation that includes gender and occupation
What is demographic segmentatation?
This Pixar movie stars a family of supers.
What is The Incredibles?
The meaning of AIDA?
What is Attention, Interest, Desire, Action?
This candy slogan says give me a break
What is a Kit Kat bar?
A form of promotion that is free.
What is Publicity? (or PR)
Factors that influence patterns of living of lifestyle such as activities, interests, opinions.
What is physchographics?
As of 2020, this female tennis star holds 23 Grand Slam titles, the most by any tennis player (male or female).
Who is Serena Williams?
This occurs when marketers fail to see the broader societal context of business decision making. For instance, Frito Lay may define themselves as a "corn chip" business instead of a "snack food" business.
What is a marketing myopia?
This company's first global campaign focused on friends!
What is Snapchat?
Marketing that addresses companies marketing to other companies.
What is B2B marketing?
What is mass marketing?
On the show Parks and Recreation, everybody in Pawnee is saddened by the death of its most famous celebrity, a miniature horse named ____.
Who is Li'l Sebastian?
Insurance, burial plots, and similar items require aggressive personal selling and highly persuasive advertising.
What are unsought products?
Friends always have your back. This is the name a wildly popular backpack brand from the 90s
What is Jansport?