Company Background
The founder of Ford.
Who is Henry Ford?
Ford's product policy changed from its early focus on standardization and a narrow product line to challenging ____ in the 1960s.
What is GM?
The 4 different types of warranty coverage.
What are Basic, Powertrain, Corrosion, and Emissions?
The two leading U.S. competitors.
Who are GM and Chrysler?
Cars were sold through _______.
What is an elaborate network of franchised dealers?
The number of employees that Ford had in 1986.
What is 382,300?
The amount of variations that Ford offered for its basic models in 1970, 1960, and 1946.
What is 88, 44, and 15.
Until 1960, Ford and the other auto manufacturers offered a basic warranty of how many months and how many miles?
What is 3 months and 4000 miles?
This company dominated new car sales in 1979-1985.
Who is GM?
In 1986, 20% (5,155) of dealerships accounted for __% of sales.
What is 80%?
The highest sales amount in Ford's company history in 1986.
What is $62.7 billion, or $3.3 billion in net income?
This became a key to success in the industry.
What is introducing new models?
Ford first used warranties as a _____.
This company's divisions were the fastest growing in the industry in 1986.
Who is Chrysler?
In the past few years, repair frequency had declined and labor rates and parts costs had ____.
What is increased?
What is automotive and non-automotive?
The three main stages of production.
What is design and development, manufacturing of parts and subassemblies, and assembly?
This event led to intense warranty cost reductions in 1969-1970.
What is the auto industry downturn?
This country had the best quality ratings in 1986.
What is Japan?
The season that Ford made most of its pricing decisions for the following year's model.
What is summer?
This organization designed, engineered, developed, produced, and marketed cars, trucks, industrial engines, vehicle components, and replacements parts in the United States and Canada?
What is the North American Automotive Operations (NAAO)?
TGW is an acronym for ________.
What is "things gone wrong"?
*Please explain in more detail.
The most cost effective decision plan.
You tell us?
This percentage of Japanese car brands were bought by Ford owners.
What is 15%?
From 1986 onwards, Ford's ads emphasized ________.